OPIM Innovate


How Can We Get Your Attention?

A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading


OPIM Innovate Allows Immersion in Emerging Tech

Carina Zamudio ’19 (CLAS) (Nathan Oldham/UConn School of Business)
With a virtual reality headset on, junior Carina Zamudio ’19 (CLAS) spent part of a recent Friday afternoon at the OPIM Innovate Lab trying to slay villains who were intent on breaching the security around a virtual castle. The lab offers students, faculty, and staff members the chance to experiment with five different emerging technologies and acquire new skills. (Nathan Oldham/UConn School of Business)

With a virtual reality headset on, junior Carina Zamudio spent part of a Friday afternoon trying to slay villains who were intent on breaching the security around a virtual castle. Continue Reading




Splunk Certification Opportunity

Splunk is a big data platform that specializes in taking machine data from different types of computing systems. Once it retrieves that data it can process it, parse it out, and then people can run queries. As a member of the Splunk Pledge, the University of Connecticut receives free training and certification to become a Certified Power User.

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Innovate Sponsors Splunk User Group Presentation

In conjunction with Connecticut’s Splunk User Group, OPIM Innovate’s own Tyler Lauretti was able to create a functioning Fitbit add on for Splunk. Working on this side project he was able to add data from Fitbits and import it into the Splunk platform to get more detailed information on a user’s health. Splunk is a big data platform that specializes in taking machine data from different types of computing systems.

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