Robin Coulter

Marketing Department Newsletter, Winter 2014

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Greetings!

Marketing Department NewsletterAs 2014 enters with the BIG CHILL, we are excited to share news from Fall 2013!

On the faculty front, we bid farewell to Subhash Jain, who received the American Marketing Association’s 2013 Significant Contributions to Global Marketing Award, and retired in December. We welcomed three scholars with expertise in digital marketing and analytics. Jane Gu, Ph.D, works in digital marketing and distribution channels; Jane is teaching New Media Marketing Strategies. David Norton, Ph.D., is a recent graduate from University of South Carolina’s Darla Moore School of Business; Dr. Norton’s research focuses on consumer behavior in the digital marketing environment; he is teaching Introduction to Marketing Management. Hee Mok Park, Ph.D., a recent graduate of the University of Michigan’s Ross School of Business, focuses on empirical modeling of marketing problems, and will be teaching Marketing and Data Analytics.

Our students continue to make us proud! Josh Lagan ’14 was named one of the Top 10 Student Sports Business Leaders, Caitlin Taylor ’14 shares her internship experiences in marketing and social media, and Pi Sigma Epsilon, our sales and marketing fraternity, hosted the 2013 Northeast Regional Conference!

Our alumni continue to be important partners! John Fodor, Executive Vice President of American Funds Distributors, Inc., Capital Research Management Company, was named our 2012-13 Outstanding Alumnus. John is our keynote speaker at the Department’s Student and Alumni Networking Reception on February 10(register at uconn.biz/mktg2014). We hope to see you there! We greatly appreciate the creation of scholarship funds for our students and gifts to the Marketing and Business Law Endowment for Excellence.

Each newsletter highlights contributions of our faculty. Please read more about Bill Ross‘ award winning article, “Individual Differences in Brand Schematicity” and Robin Coulter’s recent work on the effects of automatic color preference on consumer choice. At the 2013 American Business Law Conference, our Business Law faculty were revered, “their research, teaching, and service to the academy makes the UConn business law faculty one of the most prominent cohorts in the discipline,” and Mark DeAngelis was again honored as one of four national Master Teacher finalists for the Charles M. Hewitt Master Teacher Competition.

Our best wishes for a happy and healthy 2014!

Best regards,

Robin Coulter

Robin Coulter
Department Head
Professor of Marketing
Marketing Department

Marketing Department Fall 2013 Newsletter Now Available

Posted on by Claire Hall

Education takes many roads! In January, Professor Bill Ross led an MBA group to Lyon, France, and in June, Professor Robin Coulter led the Executive MBA Class of 2014 on their trip to Beijing, China (see the photos here). Both trips were filled with enriching academic and cultural experiences.

We are pleased to share these with you in our latest newsletter, along with exciting updates from our undergraduate, graduate, and Ph.D. programs here in Connecticut.

>>Access the Fall 2013 Marketing Department Newsletter (PDF)

In this issue, you’ll read about our undergraduate students who developed a promotional and advertising campaign for the Honda Civic sedan and graduate students who tackled marketing challenges for The Palace – Stamford Center for the Arts and News America Marketing.

You’ll find that we are also looking forward to some exciting research: Professors Hongju Liu, Nicholas Lurie, and Joseph Pancras received prestigious Marketing Science Institute grants for their proposals on mobile marketing.

View the full newsletter here to learn more. We are looking forward to a great 2013-14 academic year!

Marketing Professor, CIBER Director Receives AMA Global Marketing Award

Posted on by Claire Hall

Professor Subhash Jain, Marketing Department, has been selected by the Board of the American Marketing Association Global Marketing Special Interest Group (GlobalSIG) to receive the AMA Global Marketing SIG’s 2013 Significant Contributions to Global Marketing Award. This eminent award recognizes a marketing educator for a lifetime of significant contributions to the field. The key criterion is the achievement of a record that has influenced the advancement of global marketing and thought.

Jain, director of the Center for International Business Education and Research (CIBER) at UConn School of Business, was commended for his research, teaching, and service contributions that have helped disseminate global marketing knowledge across the globe. The award was presented by Secretary of the Global Marketing SIG, Professor Frank Franzak of Virginia Commonwealth University, at the Global Marketing SIG Member Reception. The reception was held on Saturday, August 10, 2013 at the Boston Marriott Copley Place in Boston, Massachusetts, as part of the American Marketing Association 2013 Educators’ Conference.

Pictured: Professor Frank Franzak, Virginia Commonwealth University, Marketing Department Head Robin Coulter, UConn, and Professor Subhash Jain, UConn.

UConn EMBA in China 2013

Posted on by Claire Hall

Eighteen Executive MBA (EMBA) students from the UConn School of Business recently visited China as part of their Global Business Issues class.

Led by Professor Robin Coulter, EMBA academic director and Ackerman scholar, the group spent ten days in Beijing, the second largest city in China. They engaged with in-country business executives across multiple industries, becoming better versed in global business challenges and gaining first-hand experience in the dynamics of international business management.

Experiential learning is an important part of the UConn EMBA, which strives to develop truly global managers and thought leaders. For more than twenty years, the international study trip has enabled participants to experience firsthand how concepts and theories learned in the classroom are applied in the global arena.

Beijing is a modern metropolis full of vitality, together with a history of over 3,000 years. In addition to corporate visits, students were able to experience several historical wonders including the Temple of Heaven, Tiananmen Square, the Forbidden City, and the Great Wall of China.

Trip Highlights

U.S. Embassy – EMBA students had the opportunity to meet with Andrew Billard, a Commercial Officer working for the U.S. Commercial Service in China. Billard talked with students about doing business in China and how the Commercial Service helps bring American goods and services to China. (Pictured: UConn EMBAs visiting the U.S. Embassy in China)

Great Wall – EMBA students had the chance to visit one of the greatest wonders of the world. The Great Wall winds up and down across deserts, grasslands, mountains and plateaus. With a history of more than 2000 years, it is still one of the most appealing attractions all around the world owing to its architectural grandeur and historical significance. »See photo

To view more photos from the trip, please visit us on Facebook.

Business Leadership Council and Macy’s Host “Suits2Shorts” Picnic

Posted on by Claire Hall

On Friday, May 3rd, the Business Leadership Council and Macy’s hosted “Suits2Shorts,” an end-of-year celebration to recognize the hard work and dedication of all UConn School of Business students during the 2012–2013 academic year. Students were recognized for their leadership and career development efforts throughout the year and were invited to put aside their business suits for the day in order to relax and enjoy the sunshine in their summer shorts. School of Business Dean John Elliott, along with Jim Lowe, Robin Coulter, Mo Hussein, Min Lin, Brandy Nelson and Seanice Austin all joined in the festivities to congratulate our students. Danica Porter, our sponsor from Macy’s, was a gracious hostess who asked nothing of the students except to enjoy the day. We look forward to partnering with Macy’s more in the future to support the synergies between School of Business students and the Macy’s / Bloomingdale’s Careers after College program.