WalletHub – Q; Do you think Liberty Mutual’s tagline about customizing insurance to customers’ needs really distinguishes it from other insurance companies?
A: The “only pay for what you need” campaign is supported by several humorous vignettes with established characters, building familiarity and trust. The storylines are attention-getting, memorable, and pleasant. This is the strength of this campaign.
UConn Today – Capt. Justin Gilbert believed the new LiveSafe app offered by the UConn Police Department could be a potential lifesaver for students—if only they knew about it.
But after a semester of availability, the app had only 400 active users.
“We weren’t getting much traction,’’ Gilbert says. “And that was really frustrating because this app has really great safety features.’’
Modern Retail – Around this time last year, retailers were clamoring to get a hold of thousands of seasonal workers with some making hiring announcements as early as August. The holiday hiring environment in 2023, however, is a stark contrast to what it was the previous year.
UConn Today – The School of Business’ popular Equity Now Speaker Series resumes this fall with a discussion about the relatively new opportunity for college athletes to profit from the use of their name, image and likeness.
Uconn Today – In a new report released on Monday, U.S. News & World Report ranked the undergraduate program at the UConn School of Business among the Top 50 in the nation.
The program is ranked No. 47, based on peer assessment by deans and senior faculty members at other highly-regarded colleges. UConn tied with UMass for the top public undergraduate business education in the New England.
UConn Today – The School of Business has added four faculty members to its ranks, all with extensive classroom experience. The new professors include a trio of OPIM experts, who will be based in Stamford, and a former LEGO-company innovator who is joining the Marketing Department.
UConn Today – The European Union will soon require thousands of large companies to actively look for and reduce human rights abuses and environmental damage in their supply chains. And although it’s an EU law, it will also cover foreign businesses – including American ones – that have operations in the region.
The Conversation – The European Union will soon require thousands of large companies to actively look for and reduce human rights abuses and environmental damage in their supply chains. And although it’s an EU law, it will also cover foreign businesses – including American ones – that have operations in the region.
The European Parliament approved a draft of the new rules in June 2023, and now EU member states and the European Commission will negotiate to finalize the law, which is expected to begin rolling out in phases a few years from now
Wallethub – We ask Kevin McEvoy:What does it say about car insurance companies that so many have celebrity endorsers?
Car insurance companies, as well as all insurance companies, need to find ways to differentiate themselves from competition. This is not an easy thing to accomplish when the product is not something consumers enjoy thinking about or purchasing. Plus, products can appear so similar.
Wallethub – We ask Robert Bird: Does the definition of a “low interest” credit card change over time?
A low-interest credit card has a lower-than-average annual percentage rate of interest for the credit used. Low is a relative term, and can change over time as market rates for interest also change. For example, the Federal Reserve occasionally increases its interest rate on the federal funds rate, which is the interest rate for interbank lending. An increase in that rate in turn may cause interest rates on credit cards to rise as well.