WHPX-TV – Michael Zacchea ’12 MBA, discusses UConn’s Entrepreneurship Bootcamp for Veterans with Disabilities in an interview with Shawn Murphy on ‘For The Record.’ Airing July 14.
Alumni
Til Duty is Done
Retired U.S. Army Captain /UConn Alumnus Building Housing, Haven for Returning Veterans
Every class that graduates from the U.S. Military Academy at West Point adopts a creed that unifies and guides the future officers during their military training.
For U.S. Army Capt. Justin Nash, and the rest of the Class of 2001, that principle was: Til Duty is Done.
That powerful phrase has been a rallying cry for Nash, who several years later led a platoon of professional soldiers and 300 indigent Afghan warriors through a series of harrowing missions near the Pakistani border.Continue Reading
Local Company Turns Seaweed into Greenery
What Makes Us Tick?
New Behavioral Lab Expected to Fuel Surge in Research at UConn
Marketing Professor David Norton has a theory he just can’t wait to test, and it involves two things most people love: coffee and their own names.
“One idea that I’m currently pursuing is whether having the name on your morning coffee cup spelled incorrectly can impact your evaluation of that cup of coffee,” Norton said. “Essentially, the idea is that we like ourselves, and pretty much anything associated with ourselves, so when we are reminded about “me” we get positive feelings toward the object that does the reminding.”Continue Reading
Advice from the Top

Three Outstanding CEOs Share Business Insight, Success at ‘CEO Evolution’ Program in Stamford
Be a coach, be a leader, be a taskmaster—but don’t ever be a jerk.
Establish a strong network, but if you need additional help, reach out and ask for it. Even strangers can be strong allies.
Don’t plan your career path so rigidly that you miss out on new and amazing opportunities that can enhance your future in ways you never imagined.
That was some of the advice that three exceptional CEOs shared at the second annual “CEO Evolution’’ June 15 at the University of Connecticut’s Stamford campus. The program, attended by almost 200, was presented by Citrin Cooperman, the University of Connecticut School of Business and the Fairfield County Business Journal.Continue Reading
New MBA Case Study Tackles Trillion Dollar Changes in Mutual Fund Distribution Channels
Mutual funds are a core element of retirement and investment plans, representing roughly $1 of every $5 held in the bank or financial accounts of US households. In April, MBA students in Professor Mary Caravella’s MBA Marketing classes analyzed how mutual fund products from the roughly 800 fund companies in the industry currently reach the roughly 57 million households who own them, and then debated how one market leader, Capital Group/American Funds, should address some potential profound market forces affecting their retail go-to-market strategy. Continue Reading
Brand Ambassador Experience
Marketing Society Members Act as Brand Ambassadors for US POLO ASSN.
by Robert O’Gara, Chief Organization Officer, UConn Marketing Society
This academic year the UConn Marketing Society involved its members through guest speakers, meetings, and community involvement. The Marketing Society brings together students who are interested in marketing and want to learn more about the “real world” experiences from professionals in the field opening up opportunities for learning, networking, internships, and careers.Continue Reading
“My Goal is to Help As Many As I Can”
Justin Knight of Dayville Inducted into UConn School of Business Hall of Fame
Hartford Courant – Justin Knight, of Dayville, Conn., was inducted as one of three Student Fellows in the University of Connecticut School of Business’ Hall of Fame during a ceremony May 8 at the Connecticut Convention Center in Hartford.
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Business Hall of Fame Induction

Alumni Say Though Campus Has Changed, the Camaraderie at UConn Remains the Same
The School of Business welcomed four new members to its Hall of Fame and paid tribute to veterans of the U.S. Armed Services in a May 8 ceremony at the Connecticut Convention Center in Hartford.
Among the inductees were: David B. Greenfield ’84; Norman W. Lacroix ’72 MBA, Wendy Reeves Watkins ’74. The late Brigadier Gen. James S. Creedon ’53 was inducted posthumously.
Dean John A. Elliott noted that this year’s inductees have not only achieved tremendous success in their careers, but have made a personal commitment to the betterment of their communities by advocating for and supporting higher education, theaters and museums, food banks and many other deserving institutions.Continue Reading

