McEvoy and Jackson Earn Best Presentation Award
At the Academy of Business Research Conference in New Orleans on March 23-25, Nicole Jackson, Assistant Professor of Management, and Kevin McEvoy, Assistant Professor In-Residence of Marketing, earned a Best Session Presentation Award for their work titled, “Mindfulness, Marketing and Management – Is it all that?”Continue Reading
Science Codex – How much do consumers care about the carbon footprint of the products they buy? Would they care more if the goods were labeled with emissions data? Does it matter at which stage in the lifecycle of a product the carbon is emitted? Research published in the International Journal of Environmental Policy and Decision Making offers a way to find out.
Ph.D. Student Speaker Series Continues with Marketing
UCLA Marketing Professor Suzanne Shu discussed retirement savings, and how individuals make their decisions about how much to save and how much to spend, during a presentation to faculty and doctoral students on Jan. 29.
“Risk, Ownership and Loss in Decumulation During Retirement,” was the topic of her speech, presented as part of the School of Business Ph.D. Student Speaker Series, which was attended by faculty and doctoral students. Continue Reading
Recently, the Marketing Department invited Professor Robin Soster from the University of Arkansas to speak about her research. Professor Soster presented a paper titled, “How cost reclassification can reduce rumination on loss and eliminate the sunk cost effect in preliminary choice settings” on Friday, November 13. This research examines the effect of cost reclassification (i.e., reframing sunk costs as instrumental toward a newly-available alternative) on the propensity of Continue Reading
UConn Professor Asks: Would Reducing Pharmaceutical Sales Calls to Physicians Help, or Harm, Patients?
When a pharmaceutical company sends a representative to your doctor’s office to promote a new or existing medication, is that a benefit to you as a patient? Would restricting those visits bring greater fairness to the pharmaceutical industry—or prevent your doctor from being well-informed about treatment options?Continue Reading
On October 16, Professor Ahmed Khwaja from Yale School of Management gave a research seminar for the School of Business Marketing Department about “firm expansion, size spillovers and market dominance in retail chain dynamics.” This research examines firm expansion and contraction decisions, and in particular, focuses on the role of firm size on future profitability and market dominance. Continue Reading
Could Aspects of Corporate Financial Strategies Help Prevent Sovereign Default?
Some key strategies from corporate finance could potentially help prevent governments from spiraling into financial collapse and destabilizing the global economy.
That’s the conclusion of UConn Business Law Professor Stephen Park and co-author Tim Samples, a professor at the University of Georgia, in their research article titled, “Towards Sovereign Equity,” which is pending publication in the Stanford Journal of Law, Business and Finance in 2016.Continue Reading
Financial Times – Ukraine’s debt restructuring plan, announced last month, is both revolutionary and evolutionary. The agreement to restructure $18bn of privately held government debt stands in stark contrast to Greece’s nearly apocalyptic showdown with the European Union this year and Argentina’s simmering standoff with holdout creditors.
Professor Robin Coulter Brings New Ideas, Energy to American Marketing Association
UConn Marketing Professor Robin Coulter has been selected as the 2015-16 president of the prestigious American Marketing Association’s Academic Council.
Coulter said she has identified three key goals to focus on during her tenure with the organization, which has 30,000 members worldwide.
“It’s an exciting time to be president of Academic Council, as there are many opportunities to make change,” Coulter said. “I’m looking forward to working with Russ Klein, the AMA’s new CEO, and his management team.”Continue Reading