Marketing


Consumers: Online Restaurant Reviews are not All Equal

UConn Today – People searching online restaurant reviews give less value to those written on mobile devices than on other platforms, according to new research in the journal Marketing Science.

In a study of 275,000 restaurant reviews, researchers from the University of Connecticut, Boston College, and Peking University found differences in reader perception based on the platform where the review was generated.



Promotional Games at Retail Stores Increase Consumer Spending

UConn Today – Shoppers who win retail discounts through scratch-off tickets or other games of chance are more likely to make a purchase, and spend more money, than customers offered standard discounts that apply to everyone, according to a new study led by the University of Connecticut.Continue Reading


Tong still dissatisfied with Purdue Pharma settlement offer

Stamford Advocate – STAMFORD — Connecticut Attorney General William Tong reiterated Tuesday his opposition to now-bankrupt Purdue Pharma’s settlement offer, asserting that the Sackler family members who own the company need to hike their proposed payout and questioning how the potential deal would restructure and value the OxyContin maker.


Hurting the Planet is not Only Bad for Humanity, It Can Be Bad for Business

UConn Today – When it comes to climate change, one segment of society wants to do good and do well: investors. Be environmentally kind, yes; but build wealth, too. In short, hurting the planet is not only bad for humanity, it can be bad for business. All of which brings pressure to bear on companies that are polluters. How will this shake out? We ask Stephen Park, an associate professor of business law and the Satell Fellow in Corporate Social Responsibility at the School of Business.Continue Reading




New data doesn’t dispel legal pressure for OxyContin maker Purdue

Stamford Advocate – OxyContin maker Purdue Pharma accounted for about 3 percent of the prescription opioids produced in the U.S. between 2006 and 2012, according to newly released federal data — but the disclosure of the small market share is unlikely to tamp down the intense legal pressure from the state of Connecticut and hundreds of other plaintiffs.