Author: Nancy White

Internship Success Story: Taylor Vanfleet

Taylor Vanfleet, a senior Finance major with a minor in Professional Sales Leadership, interned for Virtus Investment Partners over the summer with the internal sales desk. She obtained her sales internship by connecting with a company recruiter at the Sales Competition event in Fall 2015. The Sales Competition event is a class event open to students in MKTG 3452, Professional Selling, and MKTG 3454, Sales Management and Leadership. Continue Reading

Internship Success Story: Claire Messina

Claire Messina, a junior Marketing major, worked for Liberty Mutual Insurance as a Sales Intern last summer. As a member of Pi Sigma Epsilon, Claire had the opportunity to network with representatives from Liberty Mutual at a golf outing event hosted by the fraternity. She connected with one of the representatives at the event and through him, was introduced to a campus recruiter. Continue Reading

Internship Success Story: Cameron Miller

Cameron Miller, a senior Marketing Major with a DMA concentration and a Communication minor, was the Primary Marketing Research intern for Travelers’ Enterprise Market Research team this summer. He learned of the opportunity through an email sent from the Marketing Department and reached out to the Human Resources contact provided. The contact got him started with the interview process and Cameron was eventually offered the position. Continue Reading

Internship Success Story: Melissa Birnbaum

Melissa Birnbaum, a junior Marketing major, was an Audience Marketing Intern at Penske Media Corporation this past summer. PMC is a digital media, publishing and information services company that owns publications like Women’s Wear Daily (WWD) and Variety magazine. Melissa had the chance to apply through a referral who introduced her to the company. Continue Reading

Internship Success Story: Eliza Conrad

Eliza Conrad, a dual-degree student with majors in Business Management and Political Science, interned at Deutsch Family Wine & Spirits in Stamford, Conn. over the summer. Her official position was the Brand Management Intern for Josh Cellars Wines. Eliza applied for the position through the company’s Human Resources Department and completed a full day of interviews plus dinner with her future supervisors before being offered the position. Continue Reading

Internship Success Story: Shayla Belanger

Shayla Belanger, a junior Marketing major, worked at Julia Balfour, LLC as their Digital Content Management Intern over the summer. Julia Balfour, LLC is a full-service creative agency based in East Haddam, Conn. specializing in all aspects of digital marketing from web design to web advertising. Shayla met recruiters at the Spring 2016 Career Fair. Continue Reading

Internship Success Story: Gloria Chin

Gloria Chin, a senior marketing major, spent her summer interning at Indeed for their Client Support team in New York City. After hearing about the company from other members of the professional business fraternity, Alpha Kappa Psi, she decided to speak with a recruiter at the Fall Career Fair and received an interview days later. Continue Reading

Robin Coulter, Marketing Professor, Receives S. Tamer Cavusgil Award

Robin Coulter and Yuliya Strizhakova (Pierce Harman Photography)
Robin Coulter and Yuliya Strizhakova (Pierce Harman Photography)

Robin Coulter, professor of marketing, University of Connecticut, and Yuliya Strizhakova, associate professor of marketing, Rutgers University received the 2015 S. Tamer Cavusgil Award at the Summer 2016 American Marketing Association Conference held in Atlanta in early August. The Editorial Board of the Journal of International Marketing identified their article, “Drivers of Local Relative to Global Brand Purchases: A Contingency Approach,” as making the most significant contribution to the advancement of the practice of international marketing management in 2015.