Business law professor Stephen Park and UConn colleagues have been awarded a $265,000 research grant under UConn’s Academic Plan to investigate ways to protect and promote human rights in the business world.Continue Reading
Robin Coulter, professor of marketing, University of Connecticut, and Yuliya Strizhakova, associate professor of marketing, Rutgers University received the 2015 S. Tamer Cavusgil Award at the Summer 2016 American Marketing Association Conference held in Atlanta in early August. The Editorial Board of the Journal of International Marketing identified their article, “Drivers of Local Relative to Global Brand Purchases: A Contingency Approach,” as making the most significant contribution to the advancement of the practice of international marketing management in 2015.
Alumna Margaret Luciano ’15 Ph.D. Continues to Win Recognition for Research
Margaret Luciano ’15 Ph.D. (management) was recently awarded the J. Richard Hackman Award for her Ph.D. dissertation. The award is given to a recent graduate whose work shows the greatest potential to advance the understanding of groups beyond one discipline.
Luciano’s dissertation, “Unpacking the Dynamics of Cross-Unit Coordination: A Multi-Level Quasi-Experimental Investigation,” studied 2,357 hospital-patient transfers between units over a 16-week period and investigated the implications for patient care.
She received the Hackman Award at the 2016 INGRoup conference in Helsinki, Finland in July. Her adviser, UConn Management Professor John Mathieu, was also in attendance.
At the award ceremony, Luciano’s dissertation was described as “theoretically sophisticated and interesting, methodologically rich and analytically eloquent.” Her research improved the work processes and quality of work life for hospital employees, improved patient quality of care and paid dividends to the hospital, the award committee concluded. “She not only advanced our science, but also our practice,” they said.
Luciano is now an assistant professor of management at Arizona State University.
The Marketing Department hosted an interesting variety of speakers for the Spring 2016 Marketing Department Research Series. This set of speakers reflects the diverse research interests of the marketing faculty. The Marketing Department Research Series seeks to keep abreast of the latest research of leading scholars in the field as well as provide opportunities for doctoral students to interact with these scholars from around the world. Continue Reading
Journal of Interactive Marketing 34 (2016), 25–36
Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda, & Jeff Donaldson
A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers. Our sense from both personal experience and the literature is that the gamified mobile apps currently offered by firms mostly miss the mark. We provide a systematic overview of game design and note how principles derived from that field are highly applicable to gamification in mobile marketing settings. We are aided by the work of Schell (2008), whose Elemental Game Tetrad Model allows us to offer a coherent look at how gamification should affect mobile marketing outcomes. Full article.
Finance Professor Finds Inconsistency in California’s Earthquake Insurance Charges
Are some California homeowners subsidizing others for earthquake insurance due to policies that unfairly lump together insurance premiums for both high- and low-risk property owners?
The answer appears to be “yes,” based on new research by UConn finance professor Xiao “Joyce” Lin, a former California resident who is interested in earthquake insurance pricing and demand.Continue Reading
An undergraduate who worked to improve bachelor-degree programs, an MBA student who helped his colleagues make new business contacts, and a Ph.D. student with award-winning research were the three student inductees into the School of Business Hall of Fame on May 6.Continue Reading
Schneider Electric – Schneider Electric, a global specialist in energy management, announced an exclusive long-term partnership with the University of Connecticut (UConn) and Eversource Energy to combine the companies’ storm outage prediction technology to create one, more precise and accurate model. UConn’s unique analytics model will be integrated into Schneider’s WeatherSentry Online (WSO) platform, enabling utilities to better understand the expected impacts of storms on their utility infrastructure and to make smarter decisions in preparing for storms to minimize restoration time, cost and impacts to customer.
Although 3D printing has been around for a few years, its potential capabilities continue to amaze academics and consumers alike. Jonathan Moore, an instructor-in-residence in the department of Operations and Information Management (OPIM) said the use of 3D printers to print prosthetics, at a fraction of the cost of traditional methods, continues to impress him.Continue Reading