UConn 360 – When somebody scrolls through the top product categories on Amazon odds are some 60% of the brands for sale will be ones you’ve never heard of before. That poses a challenge for marketers looking for their brands to be chosen among the many options, including familiar ones. UConn marketing professor Danielle Brick has researched how novel brands can make inroads in a very crowded marketplace and it has been published in the Journal of Consumer Research. She joins us on the podcast and tells us about how she went about her research, which included offering candy bars to people that just worked out at a gym. Brick also tells us about how novel brands have affected her personal shopping habits and her research on spiteful brand choices in relationships.
Podcasts
Words of Wisdom Punctuate Stamford BCLC’s ‘Fireside Chats’ Podcast
As a freshman, Ryan Stone loved listening to the guest speakers invited to campus through the Business Connections Learning Community (BCLC) Stamford.
“They were super interesting,” said Stone, a junior and a Fairfield resident. “You would take away something different from each one.”
But by semester’s end, Stone was dismayed to find he couldn’t instantly recall all the speakers’ helpful tips and career insights when he was studying for an exam or prepping for a job interview.Continue Reading
The Best of the Valley Shore 4-29-2019 – CCEA
CCEA’s Fred Castensen was interviewed on the Best of the Valley Shore on WLIS/WMRD
For more WLIS/WMRD Podcasts, Visit the WLIS/WMRD website.
The Best of the Valley Shore 4-19-2019 – CCEA
CCEA’s Fred Castensen was interviewed on the Best of the Valley Shore on WLIS/WMRD
For more WLIS/WMRD Podcasts, Visit the WLIS/WMRD website
What Podcasts Can Teach Us About Teaching
The Chronicle of Higher Education– Hi, and welcome to Teaching, a weekly newsletter from The Chronicle of Higher Education. Today, Dan talks to two faculty members about how podcasts can be teaching tools, and he has some fresh research for you, too. Then Beckie passes along how one of your fellow readers uses stories in class, and we share some upcoming deadlines and events for your calendar.
TEFCA, Interoperability, and an Industry’s Unreasonable Expectations
The #HCBiz– In the rush to implement EHR and meaningful use, did we forget about interoperability? Congress thinks there should be more to show for the billions of dollars already spent on EHR. Now, they’ve asked the Office of the National Coordinator (ONC) to give guidance for the future. On this episode, Shahid and I sit down with Niam Yaraghi to discuss what TEFCA is and what it means for interoperability and the business of healthcare.
Impact Hartford: Innovation Today for Tomorrow
Metro Hartford Alliance– The Alliance’s most recent “Pulse of the Region” radio show is now available online. Learn more about Hartford’s role as a center for innovation and the Alliance’s June 20 “Impact Hartford” breakfast program from our guests: Sabine VanderLinden, CEO, Startupbootcamp InsurTech; Dr. Mark Maybury, Chief Technology Officer, Stanley Black & Decker; and Michelle Cote, Managing Director, Connecticut Center for Entrepreneurship & Innovation, University of Connecticut School of Business. Stanley Black & Decker is a Leadership Investor; and University of Connecticut is a Strategic Partner. “Pulse of the Region” is sponsored by Connecticut Center for Advanced Technology, Inc. (CCAT) and Oak Hill – Empowering People with Disabilities, both Strategic Partners.
Retired Business Professor Resumes Pursuit of Art
UConn Today– If you were a student in the UConn School of Business between 1972 and 2015, chances are you have fond memories of Dick Kochanek. The professor emeritus taught Principles of Financial Accounting to upwards of 40,000 students over his time at UConn, and he’s warmly regarded by a vast majority of them.
Curating Startup Innovation at UConn Innovation Quest with Special Guest Rich Dino
CTStartup Podcast– The CTStartup Podcast is back for its third season with a new format, new host, and new interviews focusing on the startup ecosystem in Connecticut.
We start off Season 3 interviewing Rich Dino, an associate professor at UConn and the director of the Innovation Quest program aimed at helping young students and startups bring their business ideas to life.
UConn Innovation Quest: SR ClampLight
CTStartup Podcast– Sometimes the simplest innovation can have the largest impact, and can even save lives in the right situation.
The SR Clamplight is a firefighting tool created by Jerry Reyes-Riviera, a volunteer firefighter who saw a way to make this dangerous profession a little bit safer for his fellow firefighters.
Tune in for this UConn Innovation Quest interview and hear how this simple invention could mean the difference between life and death for the brave men and women of the local fire department.