Undergraduate Programs


Be Bold Be Blue: Integrated Marketing Communication Campaign by UConn students

Thirty students in theGUESS Project ‘Integrated Marketing Communication in the Digital Age’ class taught by Joseph Pancras in Fall 2014 participated in a semester-long IMC campaign with Sequel, the brand licensee for GUESS Watches. GUESS Watches is a mid-level luxury brand that defines itself as bold, adventurous, and sexy. An iconic brand, it has launched the modeling careers of celebrities such as Brooke Shields, and is looking to expand its presence and relevance in campuses across the United States.

Students worked in four major functional groups: Strategy, Advertising/Creative, Public Relations and Budgeting, and Marketing Research. Teams consisted of members from each functional group to coordinate responsibilities for the UConn GUESS Watches campaign, which would serve as a pilot launch for related GUESS Watches events on other campuses.

The Advertising group created a strong logo and slogan, encompassing GUESS’ message and values and relating to UConn students with the slogan, “Be Bold, Be Blue”. They used bus advertisements, flyers, social media platforms, and useful promotional to attract students and raise awareness and online buzz.

The Strategy team organized and planned the campus event. Four of the event’s 500 student participants received GUESS watches, while others received branded items for participating in activities like spinning a wheel, “guessing the candy in the jar,” and surveys.

The PR/Budget team delivered the message the Advertising Team created to UConn students by targeting popular social media websites, placing advertisements in areas of high student use, and having Her Campus write about the event.

The Market Research Team focused on creating a pre-survey and post-survey to uncover how people perceived the GUESS brand and watches. Their findings revealed that most students perceived the brand as cool and high-end. Additionally, the post survey revealed that positive impressions improved by 17.7% after the event.

After the event, the students submitted a final report to Sequel and presented before senior Sequel executives, who attested to the project’s value.

IMC Class F2014 (2)Sequel executives and Dr. Joseph Pancras’ Integrated
Marketing Communication class students at the Final Presentation


Apply Now! KPMG’s Future Diversity Leaders (FDL) Program

KPMG LLP (KPMG) is seeking high-performing freshman and sophomore students who have demonstrated, and continue to demonstrate, a commitment to diversity and are interested in future opportunities at KPMG through participation in their exciting Future Diversity Leaders (FDL) program.

What is the Future Diversity Leaders program?

  • The FDL program begins with a three-day leadership conference, held in Hollywood, CA, focused on preparing high-potential students with the skills and perspective to be the business leaders of tomorrow.
  • Based on your performance and participation at the leadership conference, if you are recommended to participate in an office visit for a summer internship in KPMG’s Trainee Program, you will receive a $1,000 scholarship.
  • Upon successful completion of your first internship, you will receive another internship offer to continue in the Trainee program. Should you accept this offer, you will continue in the Trainee program and receive additional scholarship dollars. You will continue in this program until the summer before your graduation.
  • In your last summer, you will enter KPMG’s Practice Internship where you will gain actual hands-on experience through interactions with various clients in the line of business that you have chosen.

The application deadline is February 11th (extended from Feb. 6th).

On Campus Interviews:  KPMG representatives will be on campus February 27th to conduct interviews for selected students.

Please email application and all requested materials to Caitlin Toohey, Manager Campus Recruiting, KPMG LLP at ctoohey@kpmg.com.



SHRM Case Competition and Career Summit

2015 SHRM CASE COMPETITION AND CAREER SUMMIT
Prepare.Engage.Succeed.

The SHRM Case Competition and Career Summit (formally the SHRM Regional Student Conference) has been revolutionized for 2015! This year’s event will bring students, student chapter advisors, faculty members and HR professionals together in a meaningful way. Whether you want the opportunity to hear from in-the-know keynote speakers, sit down with a local HR practitioner to get your individual workforce/professional questions answered, or compete in the coveted SHRM case competition, this event is sure to change your perspective on what it means to be a member of the HR community.

This conference will take place March 20-21, 2015 in Baltimore, MD.

Interested students should contact William Burk, President of UConn SHRM Chapter at uconnshrm@gmail.com


Office of Undergraduate Advising Offers Snacks & Hot Cocoa for Finals

Take a break from studying and come join the Office Of Undergraduate Advising for some Hot Cocoa and Goldfish!

Fishies For Finals

When: Wednesday Dec.10th & Friday Dec. 12th 

Where: School of Business, 2nd Floor Atrium

Time: 10:00 a.m.-12:00 p.m.

Also consider full-time or internship opportunties with Pepperidge Farm, resumes to be submitted online through CareersAtPepperidgefarm.com

 


White House Internship Incredible, Inspirational Says UConn Senior

How many student interns can say they attended a speech by President Obama, met several Cabinet Secretaries, and watched the Marine One helicopter land on the South Lawn of the White House?

David Rifkin, a UConn senior majoring in Business Management, has done all three, while spending this semester as a White House Intern, conducting research and writing reports for government officials.

Simultaneously, Rifkin is researching leadership styles of early presidents, as well as more recent administrations, as part of an independent research project. He plans to present his findings when he returns to campus in the spring semester.

“It is incredible to walk through the White House gates every morning on the way to work,” said the Glastonbury native. “It is truly inspirational to consider that I am working at the very same place as some of the greatest leaders in American history.

“The thrill has not remotely begun to wear off,” said Rifkin, who is also a member of the UConn Honors program. “I still feel the same magic that I did on the very first day.”

Rifkin is no stranger to public service. Last year, he interned for U.S. Senator Richard Blumenthal, and also at the international human rights organization Lawyers Without Borders. He has also been active in student government at UConn.

“I thought that an internship at the White House would take my government and public service interests to the highest level,” he said. “My experience as a White House Intern is incredible. To say I’m enjoying myself would be an understatement. The work is quite demanding, but no work I have ever done has been so rewarding.

“On a more personal level, I hope my White House Internship will give me insight into what career path I want to pursue professionally,” he said. “I also hope to further develop my leadership and professional skills, to prepare myself for future personal and career endeavors.”

Rifkin’s research project is under the supervision of Management Professor Zeki Simsek, who describes Rifkin as focused, engaged, mature, observant, reflective and professional.

“I suspect that he will uncover some intriguing contrasts, as well as commonalities among the U.S. presidents in terms of leadership variables, such as openness to new information, belief systems, interpersonal styles, motivation and more,” Simsek said. He has asked Rifkin to explore whether presidents tend to display a dominant leadership style or a multifaceted one, and whether their styles shape their job performance.

Although Rifkin isn’t yet ready to reveal what he’s learned, he looks forward to presenting his findings upon his return.

“I intend for my research to be of value to all those interested in what constitutes effective leadership,” he said. “I aim to become better informed, through my exploration, of what factors contribute to successful management style at the highest level, in a way that can be generalized to leadership positions in all areas from business to government.”

Rifkin said his UConn experiences, both academically and in student government, helped prepare him for his internship.

Asked whether it will be hard to go back to being a student again, Rifkin said no.

“Although a White House Internship is a once-in-a-lifetime experience, I certainly miss college at the same time,” he said. “I think the skills gained from this internship will actually enhance my future academic experience. I don’t want this internship to end, but I look forward to being back with my college friends, attending classes, and, of course, watching UConn Basketball.”

 


PEAK Leadership Conference – Freshman & Sophomores

The Peak Leadership Conference is an interactive, three-day event that exposes college freshmen and sophomores to Prudential’s dynamic career paths and diverse, inclusive culture.

Students will have the opportunity to learn more about Prudential career paths in IT/digital, asset management, finance, marketing, accounting, and more. All travel and lodging expenses are covered by Prudential.

Applications are being accepted from now through December 15th. Students can learn more at www.prudential.com/peakleadership

The Peak Leadership conference will take place at Prudential’s corporate headquarters in Newark, NJ from May 17-20, 2015.

Because Prudential is committed to the power of an inclusive workplace, students who are Black, Hispanic, Native American, LGBT, female, as well as veterans and students with disabilities are encouraged to apply.


A ‘Smart’ Idea Wins UConn Students Praise, Award at Travelers Challenge

 
Travelers Competition
A team of UConn students that proposed a ‘smart-home’-style device for small businesses placed second in the 2014 Travelers IT Case Challenge on November 7 in Hartford.

“Our team was poised and prepared, earning second place and representing UConn well,” said Wei-Kuang Huang, the team mentor and a professor in the Operations and Information Management department.

The student team included: Khaly HuynhEddison BuenanoJeffrey Avery and Rubi DeLeon. All are seniors majoring in business data analytics, except DeLeon, who is majoring in business administration. They will divide a $700 award and each has the opportunity to participate in a job interview with Travelers.

First place and a $1,400 prize was awarded to the Carlson School of Management from the University of Minnesota. Other participating schools included: Bentley University, Central Connecticut State University, Quinnipiac University and University of Wisconsin.

“The competition at Travelers was both challenging and rewarding,” Avery said. “Professor Huang was a great mentor and the group really came together as a whole to achieve an awesome result.”

For their case competition, the students had to determine what new investment would benefit the company’s business insurance division. They chose a “smart home technology” paired with a mobile encryption technology and pitched it as a service for small businesses.

The UConn team’s recommendation to Travelers was to utilize it to create new business value, allowing a small business owner to lock doors, view video and audio, control appliances and other tasks from a smartphone. In turn, this would benefit the insurance company because it would lower an insured company’s security risk profile.

“We had only about two weeks from the time we received the case to the time we presented to Travelers, but even before the case, we met weekly to research current IT trends in the insurance industry,” Avery said. “This came in handy during our question-and-answer session, following our presentation, because we were quite well-versed in issues surrounding IT. Secondly, it turns out that Travelers is currently implementing smart-home technology with some of its clients, so our case turned out to be highly relevant.”

Avery said the team had tremendous support from peers at UConn as well as alumni, who took the time to view practice presentations and provide valuable advice and insight. All four students were enrolled in Huang’s OPIM 3103 class, where they had already been given a case study relevant to the insurance industry. It turned out to be valuable practice when the Travelers’ case competition arose, Avery said.

The competition was open to IT students with high GPAs. The students spent more than 40 hours researching, meeting and rehearsing, Huang said. The teams presented their findings to a panel of Travelers senior management. They also had a chance to network with the executives during the competition, which was held at the Travelers’ headquarters in Hartford.

Pictured L to R: Wei-Kuang Huang, Rubi DeLeon, Khaly Huynh, Jeffrey Avery, and Eddison Buenano.


Vote for UConn by 11/21!

PwC ChallengeTime is running out! Your vote can send our team to another national championship!

The UConn Trailblazers—a team of five talented accounting students—is hoping to compete in the prestigious PricewaterhouseCoopers (PwC) Challenge national case competition in New York in January.

To get there, the team must defeat Villanova, Texas, Arizona and Gonzaga by getting the most votes on Facebook. Only the top vote-getter may attend.

Trailblazer team members include Katie PontoniecLauren ConsoliJack MurphyGiovanni Ninivaggi and Daniel Francoeur.

“There are five semifinalist teams, and the team that has the most votes when the polls close on Friday will go to New York in January to make their presentation to the national leadership of PwC,” said Professor David Papandria of the Accounting Department. “This is a big deal. Dozens of teams participated in the challenge, and our UConn team is so close.”

You can click on the link below to vote. Please vote once a day through Friday to help our team. Thank you!

Vote here »

Tell your friends to vote!


CPAs Present Grants to University of Connecticut Accounting Department, Accounting Society, Beta Alpha Psi Chapter

CTCPA Educational Trust Fund Trustee Katherine McNair, CPA (left) presents grants to the University of Connecticut Accounting Department, Accounting Society, and Beta Alpha Psi chapter.  Accepting the awards are University of Connecticut representatives (from left) students Grace Kim, Sarah Levis, Instructor-In-Residence and Assistant Department Head for Undergraduate Programs David Papandria, and Professor and Accounting Department Head Dr. Mohammed Hussein.
CTCPA Educational Trust Fund Trustee Katherine McNair, CPA (left) presents grants to the University of Connecticut Accounting Department, Accounting Society, and Beta Alpha Psi chapter. Accepting the awards are University of Connecticut representatives (from left) students Grace Kim, Sarah Levis, Instructor-In-Residence and Assistant Department Head for Undergraduate Programs David Papandria, and Professor and Accounting Department Head Dr. Mohamed Hussein.

Representatives of the Educational Trust Fund of the Connecticut Society of Certified Public Accountants (CTCPA) recently presented grants to the University of Connecticut Accounting Department, Accounting Society, and Beta Alpha Psi chapter.  These awards were given during an annual joint dinner meeting of the CTCPA Educational Trust Fund and the CTCPA Student Outreach and Career Awareness Committee held recently at Cascade in Hamden.

The Educational Trust Fund exists to help tomorrow’s CPAs today. It does so by providing financial support directly to students, accounting departments, and accounting clubs at Connecticut colleges and universities recognized by the Connecticut State Board of Accountancy.

The Connecticut Society of CPAs is celebrating more than 100 years of service to membership and community alike.  CTCPA has a membership of almost 6,000 individuals in public practice, business and industry, government, and education.  Its function is to advocate on behalf of the accounting profession, foster a professional community among CPAs, and provide continuing education opportunities as well as a comprehensive peer review program and a variety of membership services for CPAs in Connecticut.