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Does Social Media Excel When an Industry is in Crisis?

OPIM Professor Shu He has been studying firms' strategic social media adjustment in response to a competitor's crisis. (Nathan Oldham/UConn School of Business)
OPIM Professor Shu He has been studying non-focal firms’ strategic social media adjustment in response to a competitor’s crisis. (Nathan Oldham/UConn School of Business)

Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash

The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.

But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading


FAU Study Says Some Nursing Homes Gaming the System to Improve Their Medicare Star Ratings

PR Newswire– For families faced with the difficult decision of placing a loved one in a nursing home, a government rating system is often the only source of information to determine which facilities are the best. However, a new study of nursing homes in California, the nation’s largest system, by faculty at Florida Atlantic University and the University of Connecticut, found that some nursing homes inflate their self-assessment reporting to improve their score in the Five-Star Quality Rating System employed by Medicare to help consumers.


Professor Noble to Lead Werth Institute

Professor David Noble has been named the director of the Peter J. Werth Institute for Entrepreneurship and Innovation at UConn. (Nathan Oldham/UConn School of Business)

Business School Professor Predicts UConn is on Cusp of Powerful Entrepreneurial Growth

David Noble, a professor-in-residence in the management department at the School of Business, has been named the director of the new Peter J. Werth Institute for Entrepreneurship and Innovation at UConn. Continue Reading


Winter in Israel: Day 8

Our final day in Tel Aviv was bittersweet, as we knew our incredible journey was coming to an end. We started the day meeting at YL Ventures, a venture capital (VC) firm like many in Israel that focused on early-stage investing. I was astounded that while the US was trending towards less early/seed-stage capital and much more later-stage investments, Israel seemed to embrace their unique VC ecosystem.

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Removing the Immunotherapy Blindfold

UConn Today– Immunotherapies are promising in theory, but often not in practice. In fact according to experts, they actually only work 10 percent of the time in the treatment of cancer – at best. Yet, while immunotherapy drugs may only help a minority of patients, those who do respond often do extremely well. As a result, many scientists are working to tap into the treatment’s benefits for a wider group of patients.

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Winter in Israel: Day 5

And on the fifth day there was light! Up until this point in our trip, our understanding of what makes Israel’s startup culture unique was almost entirely secondhand. That all changed today with our visits to a couple of successful Israeli “startups,” and to an organization that is committed to building stronger business ties between Israeli and the US.

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