Graduate Programs



Professor Stephen Park Named Satell CSR Fellow

Stephen Park dressed formally while speaking at a table.

Solutions to Climate Change, Poverty, Other Social Challenges Require Collective Effort, New Approaches

Business Law Professor Stephen Park has been named to the newly created position of Satell Fellow in Corporate Social Responsibility.

“The School of Business is deeply invested in the development of corporate social responsibility guidelines and shares the belief that this work is of utmost importance,” said Dean John A. Elliott. Continue Reading


Entrepreneurship, Wings to Fly

From left: Guanwei Tao and project mentors Michelle Cote, and Caroline Dealy.
From left: Guanwei Tao and project mentors Michelle Cote and Caroline Dealy. (Guanwei Tao)

My Experience with the Connecticut Center for Entrepreneurship & Innovation (CCEI)

I worked for multinational corporations for 10 years. My career grew from sales to marketing. As a product marketing professional, I have launched 10 products in the last 6 years. However, I can’t stop asking myself, “What else can I do to contribute more to my career? Where is the next step to lead to a meaningful life?” Continue Reading





Does Social Media Excel When an Industry is in Crisis?

Portrait of Shu He.
OPIM Professor Shu He has been studying non-focal firms’ strategic social media adjustment in response to a competitor’s crisis. (Nathan Oldham/UConn School of Business)

Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash

The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.

But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading


MS in Accounting: Leader of the Pack

UConn MSA students during their in-residence week in Storrs last summer.
UConn MSA students during their in-residence week in Storrs last summer. (Nathan Oldham/UConn School of Business)

For Fourth Consecutive Year, U.S. News Picks UConn MSA as Among Best Programs in Nation

UConn’s Master of Science in Accounting (MSA) program is among the best in the nation for the fourth consecutive year, according to a study released January 9 by U.S. News and World Report. Continue Reading


Fast Forward to 2018

Close-up of a clock face with the word “CHANGE” printed around its edge, symbolizing the passage of time and transformation. The clock’s black hand and metallic rim are in focus, emphasizing the theme of time for change.

Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers

If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!

Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading