UConn Today – With the New Year just around the corner, UConn Today takes a look back at some highlights of 2015. The second of a three-part series reviews some student stories.
Department News
Articles about activities within the academic departments
Internship Success Story: Christopher Reschberger
Christopher Reschberger, a marketing senior, completed his summer internship at Bayer Material Science. Chris saw this opportunity on Husky Career Link which led him to an interview. Amazingly, he was offered the internship the same day!
His main responsibilities entailed day-to-day marketing communications activities and assisting with re-branding initiatives for his location. He was able to show off his creative side by adding his own personal twist to the re-branding projects, something he didn’t expect to do! He had daily check-ins with his supervisor who encouraged Chris to exchange ideas and feedback about re-branding strategies. He said the check-ins were great opportunities to share his input and receive advice.Continue Reading
Year in Review
top1000funds.com – A research paper that concludes that the funds recommended to institutional investors by investment consultant do not add value, has won the Commonfund Prize, awarded for original research relevant to endowment and foundation asset management. The paper, by academics at Saïd Business School, Oxford University and University of Connecticut School of Business, found that…
Holiday Music in Stores is More than Just Background Noise
Hartford Courant – “Retailers want to make sure that they’ve created a playlist that makes customers want to come into the store, said Robin Coulter, professor of marketing and VOYA Financial Fellow who specializes in consumer behavior at the University of Connecticut School of Business.
Internship Success Story: Beau Baker
Beau Baker is a senior marketing major who completed an internship with Aetna this past summer. Aetna is a health care company, which sells traditional and consumer directed health care insurance plans. His responsibilities included assisting and shadowing account managers with their day-to-day activities. When we asked Beau what he learned from having real world experience, he honestly stated, “Corporate America is not nearly as efficient as I expected.” Even though it was not what Beau anticipated, he still enjoyed his internship and got an inside look at a corporate company.Continue Reading
‘For the Love of the Game’
Retired Management Professor Jack Veiga Still Winning Awards, Challenging Misconceptions
Retired professor of management John “Jack” Veiga was thrilled when his research paper won a major award—doubly so to be honored in a field that isn’t his specialty.
Veiga and his colleagues examined why some people become highly proficient with new, large-scale application software packages while others fail to master even the most elementary applications. The paper was named one of the five Best Information Systems Papers of 2014 by the International Conference on Information Systems (ICIS) Senior Scholars.
“While I have won awards for my research before, being honored for interdisciplinary research that is outside my field is particularly gratifying,” Veiga said.
When asked why he is still working so hard, after retiring from UConn in 2009, Veiga had a clear explanation.Continue Reading
Accounting Degree Review Releases 2016 Ranking of Top 50 Graduate Accounting Programs
Creative Processes in Pretend Play: Setting the Stage for Adult Creativity
Management Department Hosts Interdisciplinary Creative Brown Bag Lunch Series
The Management Department had the pleasure of hosting Sandra Russ as part of this year’s Interdisciplinary Creativity Brown Bag series. Russ, a distinguished university professor in the Department of Psychological Sciences at Case Western Reserve University, spoke to her research related to creative processes in pretend play. She has extensively researched the correlates of pretend play and the effectiveness of play interventions to facilitate pretend play and creativity.Continue Reading
Finding the Right Legal Strategy to Compete
Corporate Counsel – While it is recognized that corporate counsel can play an integral role in a company’s long term success, the processes through which corporate legal departments provide competitive advantages remain poorly understood. The prevailing wisdom recognizes that companies need to incorporate legal considerations into top-level decision-making, but are most companies doing this?
UConn Stamford Marketing Club Conducts Charity Drive
The UConn Stamford Marketing Club has taken the lead in helping others this holiday season. The Club has initiated both a Canned Foods and a Toys for Tots drive that will distribute food and toys for the under privileged in the Stamford area. Emails, social media and word of mouth have been used by the Club to spread the word to the Stamford campus community. Two boxes for collection and a large sign have been located outside the Student Government Association (SGA) office across from the campus gym, along the busy main corridor leading from the front forum to the back classrooms. Digital Marketing & Analytics major, Cassandra Packer stated in an email, “We are trying to embody the giving spirit of the holidays and give back to those in need for our first major project.”
The club has also been active in attracting new members with advertising, Google Groups, registration events and person to person outreach. The UConn Stamford Marketing Club was founded early this fall semester when two groups of students working independently merged to become the latest student driven club recognized by the Stamford Campus SGA. Club interest has been driven by club leaders Cassandra Packer, William Helmrich, and Molly McHugh, and is overseen by club advisors Matt Longcore, Kevin McEvoy, and SGA advisor Gail Riquier.
Students interested in joining the UConn Stamford Marketing Club can click here for more information.