Beau Baker is a senior marketing major who completed an internship with Aetna this past summer. Aetna is a health care company, which sells traditional and consumer directed health care insurance plans. His responsibilities included assisting and shadowing account managers with their day-to-day activities. When we asked Beau what he learned from having real world experience, he honestly stated, “Corporate America is not nearly as efficient as I expected.” Even though it was not what Beau anticipated, he still enjoyed his internship and got an inside look at a corporate company.Continue Reading
Department News
Articles about activities within the academic departments
‘For the Love of the Game’
Retired Management Professor Jack Veiga Still Winning Awards, Challenging Misconceptions
Retired professor of management John “Jack” Veiga was thrilled when his research paper won a major award—doubly so to be honored in a field that isn’t his specialty.
Veiga and his colleagues examined why some people become highly proficient with new, large-scale application software packages while others fail to master even the most elementary applications. The paper was named one of the five Best Information Systems Papers of 2014 by the International Conference on Information Systems (ICIS) Senior Scholars.
“While I have won awards for my research before, being honored for interdisciplinary research that is outside my field is particularly gratifying,” Veiga said.
When asked why he is still working so hard, after retiring from UConn in 2009, Veiga had a clear explanation.Continue Reading
Accounting Degree Review Releases 2016 Ranking of Top 50 Graduate Accounting Programs
Creative Processes in Pretend Play: Setting the Stage for Adult Creativity
Management Department Hosts Interdisciplinary Creative Brown Bag Lunch Series
The Management Department had the pleasure of hosting Sandra Russ as part of this year’s Interdisciplinary Creativity Brown Bag series. Russ, a distinguished university professor in the Department of Psychological Sciences at Case Western Reserve University, spoke to her research related to creative processes in pretend play. She has extensively researched the correlates of pretend play and the effectiveness of play interventions to facilitate pretend play and creativity.Continue Reading
Finding the Right Legal Strategy to Compete
Corporate Counsel – While it is recognized that corporate counsel can play an integral role in a company’s long term success, the processes through which corporate legal departments provide competitive advantages remain poorly understood. The prevailing wisdom recognizes that companies need to incorporate legal considerations into top-level decision-making, but are most companies doing this?
UConn Stamford Marketing Club Conducts Charity Drive
The UConn Stamford Marketing Club has taken the lead in helping others this holiday season. The Club has initiated both a Canned Foods and a Toys for Tots drive that will distribute food and toys for the under privileged in the Stamford area. Emails, social media and word of mouth have been used by the Club to spread the word to the Stamford campus community. Two boxes for collection and a large sign have been located outside the Student Government Association (SGA) office across from the campus gym, along the busy main corridor leading from the front forum to the back classrooms. Digital Marketing & Analytics major, Cassandra Packer stated in an email, “We are trying to embody the giving spirit of the holidays and give back to those in need for our first major project.”
The club has also been active in attracting new members with advertising, Google Groups, registration events and person to person outreach. The UConn Stamford Marketing Club was founded early this fall semester when two groups of students working independently merged to become the latest student driven club recognized by the Stamford Campus SGA. Club interest has been driven by club leaders Cassandra Packer, William Helmrich, and Molly McHugh, and is overseen by club advisors Matt Longcore, Kevin McEvoy, and SGA advisor Gail Riquier.
Students interested in joining the UConn Stamford Marketing Club can click here for more information.
Dan Toscano ’87
School of Business Alumnus Chairs UConn Foundation Board; ‘Let’s Be the Best… That’s What it Means to Come to UConn’
When alumnus Dan Toscano ’87 talks about the need for more scholarships to help UConn students, he speaks from the heart.
“I had some very discouraging moments when I was a student here and the tuition was due and I didn’t quite have it pulled together yet,” he recalled during a recent interview. “My wife, Tresa, and I had to fight to get through college financially. I remember those days vividly. I don’t want to see anyone else go through that.”Continue Reading
Internship Success Story: Hayley Reissfelder
Hayley Reissfelder is a senior here at UConn who had an internship with Christina K. Pierce Boutique Fashion Agency. Hayley’s responsibilities included creating social media campaigns for different brands in order to increase their following on social platforms. Amazingly, one of her ideas called #theperfectpair on Instagram was picked up by their client, Dayton K!Continue Reading
Reverse Stress Testing
Finance Professor Wins Best Paper Award for Creating Insightful, Novel Method of Risk Assessment
Finance professor Yaacov Kopeliovich and his RiXtrema research team colleagues have won the 2015 Peter L. Bernstein Award for Best Paper for their work titled, “Robust Risk Estimation and Hedging: A Reverse Stress Testing Approach.”
The article originally appeared in the Journal of Derivatives in May 2015. It was selected by a three-person review committee and was chosen from a pool of nominations from 11 top financial journals. The judges looked for an original or new approach to the field or subject of study; surprising and/or insightful results or implications; and both practical and academic relevance.Continue Reading
Student-Athlete Strong: Laura Webster
UConn Today – UConn’s student-athletes are often lauded for their on-field achievements, but there’s an equally important – often unseen – dimension to the student-athlete. UConn Today is publishing a series of profiles to highlight the academic prowess of these student-athletes. Follow along as we profile two athletes each month, and provide an inside look at the academic pursuits of these high-achieving student-athletes.