On the invitation of the Marketing Department, Professor Caglar Irmak from the University of Miami gave a research seminar titled, “Merely Available: Products May Be Effective without Actual Consumption” on Friday, April 3. This research shows that providing people with access to a relevant product, without them actually using it, can enhance their performance. For example, participants with access to coffee were faster at a reaction-time task than those without access to coffee. Continue Reading
Marketing
Time to Flex
Giving Workers More Control of Their Time May Be Good for All
Rep-Am.com – When she first began working there 15 years ago, Beekley Corp. in Bristol was a fairly traditional company. “We were of the mind that everybody needed to be here, 9 to 5,” said Maureen O. Gallo, vice president of human assets and operational excellence at the medical supply company. But when the company began asking its employees what it could do to make them perform at their highest level, one fact was clear: They wanted flexibility.
Kevin McEvoy Awarded Best Session Paper
Assistant Professor in-Residence of Marketing, Kevin McEvoy, received a Session Best Paper Award for his presentation of The Toolbox-An Innovation Connecting Marketing Education and Practice, at the Academy of Business Research Conference held New Orleans in March. He also served as session chair. The Academy of Business Research is an international society of scholars and practitioners who exchange ideas and collaborate in all areas of business and business education.Continue Reading
Marketing Scholars Address “Research Mobile Marketing”
The Marketing Department hosted the 2015 VOYA Global Colloquium, Research Mobile Marketing on April 10. The colloquium provides the great opportunity for researchers to gather and discuss research in the growing areas of social media, mobile marketing, and digital analytics. Faculty and Ph.D. students along with the vice president for Voya Financial Services enjoyed a day of presentations from some of the most distinguished scholars in marketing: David Bell, Adam Brasel, Sam Ransbotham and Andrew Stephen.Continue Reading
Spring 2015 Research Newsletter
Investigating the Value of Competitive Mobile Loyalty Program Platforms for Intermediaries and Retailers
Marketing Science Institute – Rajkumar Venkatesan, Joseph Pancras, and Bin Li investigate the value of competitive mobile loyalty program platforms for intermediaries and retailers.
Research Seminar with Rajesh Bagchi, Virginia Tech
On the invitation of the Marketing Department, Professor Rajesh Bagchi from Virginia Tech gave a research seminar titled, “Is a 70% Forecast More Accurate than a 30% Forecast?” on Friday, March 27. This research examines how level of a forecast affects inferences about forecasts and forecasters. Specifically, forecasters often state the probability when making predictions about uncertain events (e.g., sporting games, stock fluctuations). Continue Reading
Eight Outstanding School of Business Professors Earn 2015 Faculty Awards
A professor who used chocolate chip cookies to teach about quality control, three researchers who had work published in top journals, and an educator who vigorously promoted the School of Business were among the 2015 Faculty Award recipients.
“This year we honored eight outstanding faculty members for their exceptional research, teaching and leadership achievements,” said Associate Dean Sulin Ba. “The selection process was particularly difficult due to the dozens of impressive nominees. We are fortunate to have such talented, creative and remarkable colleagues.”Continue Reading
Work-Life Balance
Flexible Work Time Could be Salvation for Families–and an Advantage for Employers–So Why Do Companies, Employees Resist?
The typical two-income American family is stretched to the breaking point with responsibilities, and, for many, flexible work time would be helpful in finding a work-life balance, said Robert Bird, professor of Business Law.
“There are millions of people in our country under intense pressure,” said Bird, who is also the Northeast Utilities Chair in Business Ethics. “They are two-parent, working families taking care of children and/or elderly parents. Inflexible work schedules are making the stress even worse.”Continue Reading
Marketing Scholars Lurie and Pancras Invited to Mobile Marketing Thought Leadership Conference
Nicholas Lurie and Joseph Pancras, associate professors of marketing, were invited to the Thought Leadership Conference on “Mobile Marketing and its Implications for Retailing” held at the Mays Business School, Texas A&M University on Jan 21-23. Leading researchers in mobile marketing and industry practitioners participated in work group discussions on five different areas of mobile marketing.Continue Reading