MIT Sloan Management Review – Could your company use its legal environment to look for strategic opportunities? Consider bringing in a chief legal strategist, recommend Robert C. Bird, associate professor of business law and Northeast Utilities Chair in Business Ethics at the UConn School of Business and David Orozco, an associate professor of legal studies and MBA program director at the Florida State University College of Business.
Marketing
‘Tis the Season for Shopping Online
UConn Today – Given the increasingly crucial role online retail plays in the American shopping experience, UConn Today invited Jane Gu, an assistant professor of marketing in the School of Business, to share her insights on the impact the Internet is having on the retail industry.