Marketing


Time to Flex

Giving Workers More Control of Their Time May Be Good for All

Rep-Am.com – When she first began working there 15 years ago, Beekley Corp. in Bristol was a fairly traditional company. “We were of the mind that everybody needed to be here, 9 to 5,” said Maureen O. Gallo, vice president of human assets and operational excellence at the medical supply company. But when the company began asking its employees what it could do to make them perform at their highest level, one fact was clear: They wanted flexibility.


UConn Has Reception for Grads in Waterbury

Degrees Completed at Brass City Branch

Rep-Am.com – Professor William Ryan, left, with UConn’s School of Business, hands a certificate to graduate Richard Coore. The student was recognized for three majors: Business Administration, Human Development & Family Studies, and Psychology. UConn Waterbury held it’s senior reception Friday night at the downtown campus.


Is it Time to Hire a Chief Legal Strategist?

MIT Sloan Management Review – Could your company use its legal environment to look for strategic opportunities? Consider bringing in a chief legal strategist, recommend Robert C. Bird, associate professor of business law and Northeast Utilities Chair in Business Ethics at the UConn School of Business and David Orozco, an associate professor of legal studies and MBA program director at the Florida State University College of Business.


‘Tis the Season for Shopping Online

UConn Today – Given the increasingly crucial role online retail plays in the American shopping experience, UConn Today invited Jane Gu, an assistant professor of marketing in the School of Business, to share her insights on the impact the Internet is having on the retail industry.