January 26, 2021
Creating a great laundry detergent is just the first step in conquering the household cleaning market.
That’s one of the concepts that UConn MSBAPM students learned during their capstone-class project last month. Their task? Providing data, customer insight, and e-commerce support to Henkel, which markets a wide range of well-known consumer and industrial brands in North America, including Persil®, Purex®, and all® laundry detergents and Snuggle® fabric softeners.Continue Reading
January 25, 2021
Hartford is among the Top 5 cities that techies are relocating to in the wake of the global pandemic. Despite rumors that Austin and Miami are luring tech workers, Inc.com is reporting that Madison, Wisc., Cleveland, Sacramento, Minneapolis-St. Paul and Hartford are “winning the war” to attract those fleeing the traditional big-city tech hubs.Continue Reading
January 14, 2021
UConn Today – UConn School of Business professor David Bergman won $2.5 million this week in a fantasy football competition by using some of the data analytics knowledge and techniques he teaches students.
“I’m just shocked by the whole thing, but it’s very exciting,’’ says Bergman, who has been a faculty member in the operations and information management (OPIM) department for seven years. “I’ve played fantasy sports since I was in college and it’s such a fun hobby.’’Continue Reading
January 12, 2021
Evan Rawley, an exceptional scholar and enthusiastic entrepreneurship mentor, has joined the School of Business faculty as an associate professor of management and entrepreneurship.
Greg Reilly, the head of the management department, said Rawley will be a tremendous asset to the school.Continue Reading
January 8, 2021
Thursday morning the weekly meeting of the Deans of UConn’s Schools and Colleges was narrowly focused on the previous day’s events in Washington, DC, when thugs invaded and desecrated the United States Capitol. From our own academic perspectives, we reflected upon our shared responsibilities to nourish critical thinking among our colleagues and students; to defend the rule of law in civil society; and to continue to make UConn a welcoming home to the exchange of ideas. I reaffirm those principles on behalf of the School of Business. Continue Reading
January 7, 2021
UConn Today -Sales of ‘Merican Mule premium cocktail have skyrocketed since the start of the COVID-19 pandemic, fueling the good spirits of its UConn alumnus co-founder.
“Sales have been shot out of a cannon,’’ says Dean Mahoney ’09 (BUS). “The pandemic posed challenges to people who typically went to bars and restaurants. They wanted a quality cocktail at home, so they shifted their search to liquor stores.Continue Reading
January 4, 2021
For novice writers, it is often difficult to accept constructive criticism and develop a willingness to edit and repeatedly revise their work.
Overcoming that reluctance is essential for Ph.D. students who plan to become professors, because their careers hinge on their ability to clearly define their research and present it in a concise and appealing way to editors at top academic journals.
“For future faculty members, being able to write is their bread and butter,” said Professor Emerita Susan Spiggle. “You can have all the best data in the world but if you can’t write clearly and define the importance of your work, it really doesn’t matter at all.”Continue Reading
December 28, 2020
Marketers often collect and analyze customer information that is easy to access and synthesize, but omit or gloss over the deeper and more valuable analytics that can foster a powerful competitive advantage for their corporations.Continue Reading
December 14, 2020