New Study Shows Connecticut is Blazing the Trail for Women in Business

November 30, 2017

The Daily Campus/em> – Hartford ranks seventh in the top 10 American cities for women to start a business, according to a recent Citrix Sharefile study.

The study took into consideration economic and cultural factors such as percentage of businesses in the city owned by women, percentage of women business executives and buying power by local women.

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Scholar Develops Software to Search the Dark Web for Hate Group Manifestos

November 29, 2017

The Journal of Blacks in Higher EducationUgochukwu O. Etudo, a new assistant professor of operations and information management in the School of Business on the Stamford campus of the University of Connecticut, has developed software that can be used to search the internet and the so-called “Dark Web” to identify websites that espouse radical views and violent behavior.

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CREW Boston Educational Foundation Scholarship

Each year, CREW Boston awards a scholarship to a female student who demonstrates an interest in the commercial real estate industry. The student must display a passion for commercial real estate and a desire to work in the field upon graduation. University of Connecticut student Kelly Yates ’18 was awarded the scholarship this year. Kelly currently serves as the president of the UConn Real Estate Society and is pursuing a career in commercial real estate upon graduation in May.

The UConn Center for Real Estate would like to thank CREW Boston for its continued support of our students.

The Power of Empathy

Kelly Herd (Nathan Oldham/UConn School of Business)
In their studies, UConn marketing professor Kelly Herd (pictured, above) and Ravi Mehta of the University of Illinois at Urbana-Champaign, ask participants to design a child’s toy, select ingredients for a new kids’ cereal, and redesign a grocery cart for the elderly. Each time, the group that produced the most original products was the one instructed to imagine the target consumers’ feelings before beginning the task. (Nathan Oldham/UConn School of Business)

When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading