Fortune – Do the millions that large companies spend on annual audits actually provide the information investors need and are paying for? And are the earnings reports that companies produce trustworthy? If recent events offer any indication, the answer to both questions is likely a resounding no.
The Small, Happy Life
I have previously shared my thoughts about graduation speeches and mentioned several excellent examples. In that blog, I talked about the range of topics and advice in those speeches but I just read an essay by David Brooks—NYT, May 29, 2015, “The Small, Happy Life.’’—that I think enriches the discussion. David invited his readers to “send in essays describing their purpose in life and how they found it.” He “expected most contributors would follow the commencement speech clichés of our high achieving culture; dream big; set ambitious goals; try to change the world.”Continue Reading
Marketing Faculty Accomplishments – Spring 2015
Mary Caravella
Mary Caravella received awards for Top Marketing Professor – PMBA and Outstanding Contribution to the MBA Program.
Robin Coulter
Robin Coulter was named as an inaugural Brands and Brand Relationships Institute Fellow and Voya Financial Fellow in Marketing.Continue Reading
Ph.D. Research and Accomplishments – Spring 2015
Selcan Kara
Selcan Kara presented: Shared and Connected: Interpersonal Relationships and Shared Brands. She also successfully defended her dissertation proposal titled, “Two Essays on the Effect of Alphanumeric Brand Names on Consumers’ Brand Related Decisions.”
Bin Li
Bin Li passed his CE titled, “Technology and Market Structure: An Empirical Analysis of Entry and Exit in the Banking Industry” and received the Voya Financial Summer Doctoral and School Year Doctoral Fellowship.Continue Reading
‘Cosmo’ Editor-in-Chief Coming to UConn Stamford
Joanna Coles to Address Success, Empowerment at UConn Women’s Entrepreneurship Forum in September
Joanna Coles, the editor-in-chief of Cosmopolitan magazine, will be the keynote speaker at the Third Annual Women Entrepreneurs Empowerment Forum on Friday, Sept. 18, at the University of Connecticut Stamford campus. Coles was named editor-in-chief of Cosmopolitan in September 2012. With 62 international editions in addition to the U.S. flagship, Cosmo is the world’s largest women’s magazine, reaching 18 million readers in the U.S. each month and more than 100 million worldwide. Coles additionally serves on the board of Women Entrepreneurs New York City, an initiative to expand female entrepreneurship, with a special focus on underserved women and communities.Continue Reading
Drivers of Local Relative to Global Brand Purchases: A Contingency Approach.
Journal of International Marketing (2015), 23 (1), 1-22.
Yuliya Strizhakova and Robin A. Coulter
As globalization has ensued, consumers around the world are increasingly making choices between global brands (sold under the same name in multiple countries around the world), and local brands (sold under a given name in one country or local region). Historically, local brands, particularly in emerging markets, were viewed as low quality and unappealing, but with the increased prevalence of global brands, local brands have become more competitive alternatives that signal originality, local cultural connections, pride and prestige. Notably, local brands are steadily gaining market share in India, China, Russia, and Brazil.Continue Reading
Fishing, Healthcare, Power of Change
Improving the World is the ‘Husky Way,’ Luciano Tells Fellow Grads
Margaret M. Luciano ’15 Ph.D., spoke at the graduate commencement ceremony about the importance of leading positive change, telling the audience that improving the world is the ‘Husky Way.’
To the old Chinese proverb, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime,’’ Luciano said she’d like to expand the proverb to add a third verse: “Lead the creation of a community-based, sustainable fishery, and you start to change the world.’’Continue Reading
The Colt Bankruptcy
Demise of a Connecticut Icon
UConn Today – Gun manufacturer Colt Defense LLC has filed for Chapter 11 bankruptcy, a process that will allow for an accelerated sale of Colt’s business operations in the U.S. and Canada. The Hartford, Conn.-based manufacturer, which created the iconic revolver whose bullets were loaded into a revolving cylinder that became known as “the gun that won the West,” has been a major producer of firearms since the early 1800s. How did Colt get to this point and what does the future hold? UConn Today asked economic historian Fred Carstensen, a professor of finance and economics in the School of Business, and director of the Connecticut Center for Economic Analysis.
Educator of Excellence
CPA Society Presents University of Connecticut Adjunct Faculty Member Leanne Adams with ‘Educator of Excellence’ Award
The Connecticut Society of Certified Public Accountants (CTCPA) recently presented University of Connecticut adjunct faculty member Leanne Adams, CPA of Storrs with an “Educator of Excellence” award in the Adjunct Professor category at the organization’s third annual Educator Appreciation Night. The event was held at Cascade in Hamden with John Turgeon, CPA of CohnReznick LLP serving as master of ceremonies.Continue Reading
Diabetes App Wins First Place
Two graduate students who designed an app to predict future trends in diabetes within the United States were the winners of the MSBAPM & Alteryx Data Challenge earlier this year.
In addition to the $1,000 grand prize for their work, graduate students Hao Zhu and Yingqi Yang were special guests at the company’s annual conference and gala, Inspire 2015, which was held May 17-20 in Boston. They were able to share their work with experts in the field.Continue Reading