Suzanne French is a senior marketing major who interned at Hubbell Incorporated over the summer. Hubbell is an electrical manufacturing company located in Shelton, CT. She learned about the company through a personal connection but discovered the internship at the UConn Career Fair.Continue Reading

Christopher Day is a senior who interned with Athenahealth last summer. Athenahealth is a healthcare technology company in Massachusetts. His product marketing internship comprised of doing competitive research to see how other companies are positioning certain products as well as helping connect the product development team and the sales groups to make sure they know the product and use the correct terminology. After working at a healthcare technology company, Chris realized a corporate setting is not as scary as he thought it could be. He said his department was great at answering his questions and he learned a lot about the company within a 15 minute meeting. Chris’s useful recommendation: don’t be afraid to put yourself out there!

Next, Chris described his most memorable moment at Athenahealth where he had to give an hour long presentation to employees discussing how other companies are marketing their Clinical Messaging and how Athena should frame their services on their website. Chris admitted, “I had to answer a lot of questions from people who have a lot more experience than me which was a pretty nerve-racking experience. In the end, I felt that I was able to answer the questions well.” His marketing classes helped him achieve this eye opening experience. When putting together his presentation, he thought back to the marketing concepts he learned in class such as the SWOT analysis to demonstrate how products should be marketed. His manager also appreciated his use of Excel and PowerPoint.

When asked about how Chris found the Athenahealth internship, he replied, “I was interested in the healthcare technology field and applied to a position in Product Innovation that I found on a job search site.” Sadly, Athenahealth did not have a spot for him in that field but recommended other positions which led him to product marketing. After completing his internship, Chris really enjoyed working in this line of work and will be applying to jobs in the healthcare technology field. This experience helped him narrow his job search and discover which jobs align with his strengths. Chris’s internship at Athenahealth meant a lot to him and created a great foundation for his future.

Chris’s advice to others: “Try to network as much as you can at internships. Your job becomes easier and more fulfilling when you get a better idea of the big picture of the company and what everyone is working towards.”

Christopher Reschberger, a marketing senior, completed his summer internship at Bayer Material Science. Chris saw this opportunity on Husky Career Link which led him to an interview. Amazingly, he was offered the internship the same day!

His main responsibilities entailed day-to-day marketing communications activities and assisting with re-branding initiatives for his location. He was able to show off his creative side by adding his own personal twist to the re-branding projects, something he didn’t expect to do! He had daily check-ins with his supervisor who encouraged Chris to exchange ideas and feedback about re-branding strategies. He said the check-ins were great opportunities to share his input and receive advice.Continue Reading

Beau Baker is a senior marketing major who completed an internship with Aetna this past summer. Aetna is a health care company, which sells traditional and consumer directed health care insurance plans. His responsibilities included assisting and shadowing account managers with their day-to-day activities. When we asked Beau what he learned from having real world experience, he honestly stated, “Corporate America is not nearly as efficient as I expected.” Even though it was not what Beau anticipated, he still enjoyed his internship and got an inside look at a corporate company.Continue Reading

Hayley Reissfelder is a senior here at UConn who had an internship with Christina K. Pierce Boutique Fashion Agency.  Hayley’s responsibilities included creating social media campaigns for different brands in order to increase their following on social platforms. Amazingly, one of her ideas called #theperfectpair on Instagram was picked up by their client, Dayton K!Continue Reading

Logan Bement is a senior marketing major who has worked for the Boston Red Sox for the last three summers. Logan worked on the marketing and execution of fan clubs including pricing and packaging, organizing the different benefits for each club and analyzing data and market research. When asked about marketing classes, he said he only took one marketing course which established a foundation and sparked his interest in marketing.Continue Reading

Emily Vasington is a marketing senior who had a summer internship with Whirlpool Corporation. She received this internship by attending the Fall Career Fair and learned more through her business fraternity, Pi Sigma Epsilon. At Whirlpool, she created a holistic assessment of the company’s in-store marketing materials and developed strategic recommendations to maximize the effect of its in-store marketing investments.Continue Reading