Connecticut Mirror – There are bright spots in Connecticut’s sluggish economy, even as Connecticut’s key manufacturing sector has lagged, a recent federal report says. Those bright spots include healthcare, finance and professional services like information technology, the Commerce Department’s Bureau of Economic Analysis says.
Department News
Articles about activities within the academic departments
Professor Gilson Attends ‘War College’
Returns with Ideas for Strengthening Business Leadership Curriculum
Would UConn business students planning careers in corporate America benefit from exploring U.S. military leadership skills as part of the curriculum?
That’s one of the ideas that Management Professor Lucy Gilson has been pondering after completing an intensive, four-day program at the U.S. Army War College in Carlisle, Penn., in early June.
Gilson was one of 160 distinguished civilians invited to brainstorm national security issues with 387 high-ranking military officers during the U.S. Army War College’s 61st Annual National Security Seminar.Continue Reading
Union Leader Raps ‘Lavish’ Pay for Hospital Execs
The Connecticut Economic Outlook: June 2015
Flat Lining – Connecticut’s Disappearing Economic Growth
Connecticut Center of Economic Analysis – In early June, the federal Bureau of Economic Analysis (BEA) revised national 2015Q1 GDP estimates, including, unfortunately, strong downward revisions for Connecticut’s Real Gross State Product, wiping out the strong growth reported in CCEA’s previous Outlook.
Darden’s Real Estate Play
Marketplace – Eaten at the Olive Garden lately? You probably thought more about the bread sticks than who owns the building — fair enough. However, Darden Restaurants, which owns the Olive Garden, Long Horn Steakhouse and some other chains, announced Tuesday that it’s going to spin off its real estate into something called a REIT — a real estate investment trust — and then lease the properties back.
What Makes Us Tick?
New Behavioral Lab Expected to Fuel Surge in Research at UConn
Marketing Professor David Norton has a theory he just can’t wait to test, and it involves two things most people love: coffee and their own names.
“One idea that I’m currently pursuing is whether having the name on your morning coffee cup spelled incorrectly can impact your evaluation of that cup of coffee,” Norton said. “Essentially, the idea is that we like ourselves, and pretty much anything associated with ourselves, so when we are reminded about “me” we get positive feelings toward the object that does the reminding.”Continue Reading
Should Companies Eliminate Audits?
Marketing Faculty Accomplishments – Spring 2015
Mary Caravella
Mary Caravella received awards for Top Marketing Professor – PMBA and Outstanding Contribution to the MBA Program.
Robin Coulter
Robin Coulter was named as an inaugural Brands and Brand Relationships Institute Fellow and Voya Financial Fellow in Marketing.Continue Reading
Drivers of Local Relative to Global Brand Purchases: A Contingency Approach.
Journal of International Marketing (2015), 23 (1), 1-22.
Yuliya Strizhakova and Robin A. Coulter
As globalization has ensued, consumers around the world are increasingly making choices between global brands (sold under the same name in multiple countries around the world), and local brands (sold under a given name in one country or local region). Historically, local brands, particularly in emerging markets, were viewed as low quality and unappealing, but with the increased prevalence of global brands, local brands have become more competitive alternatives that signal originality, local cultural connections, pride and prestige. Notably, local brands are steadily gaining market share in India, China, Russia, and Brazil.Continue Reading
Fishing, Healthcare, Power of Change
Improving the World is the ‘Husky Way,’ Luciano Tells Fellow Grads
Margaret M. Luciano ’15 Ph.D., spoke at the graduate commencement ceremony about the importance of leading positive change, telling the audience that improving the world is the ‘Husky Way.’
To the old Chinese proverb, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime,’’ Luciano said she’d like to expand the proverb to add a third verse: “Lead the creation of a community-based, sustainable fishery, and you start to change the world.’’Continue Reading