How Wins and Losses Affect Stock Prices
Scripps Media, Inc. – Of the 32 teams in the NFL, 24 play in stadiums that have sold their naming rights to large corporations. (Well, pending the name of the new home of the Los Angeles Rams; but their former home in St. Louis was sponsored by the financial services firm Edward Jones, which is included in this total.)
Some are getting relative deals: RCA and Ford pay only $1 million a year for the naming rights to the RCA Dome and Ford Field, the respective home of the Indianapolis Colts and Detroit Lions. The numbers can go as high as the $11 million a year that Levi’s pays to sponsor the San Francisco 49er’s home stadium.
The List’s Jimmy Rhoades asks…is it worth it?