Author: Melissa Ferrigno



Smart Pricing Strategies for Generating Higher Conversions

Marketing Profs – Consumers are sensitive to the text size of discounted prices on price tags and product advertisements,  according to researchers Keith Coulter and Robin Coulter from Clark University and the University of Connecticut, respectively. They found that consumers perceive price to be significantly lower when the reduced price is printed in a smaller font than that of the original price.





Power of the Purse

UConn School of Business Supports United Way’s Family Financial Security Efforts

Faculty, staff to attend Power of the Purse

In just a week, UConn School of Business faculty and staff will be attending Power of the Purse, the signature event of United Way of Central and Northeastern Connecticut’s Women’s Leadership Council. The event raises funds for local women and families on their road to financial security.

Through their partnership with United Way, UConn School of Business and its employees ensure low-income working families have access to free financial literacy resources needed to become financially secure. This includes learning how to make the most of hard-earned dollars, reduce debt and save for the future.

United Way’s Women’s Leadership Council is working with school leaders and nonprofit partners to offer adult financial education services at the family financial centers in Hartford. Clients benefit from financial literacy classes, one-on-one coaching, and access to matched savings accounts to help save for their education, job training, housing, transportation, or to reduce debt.

Partners in United Way’s work include the Hartford Partnership for Student Success and The Village for Families & Children, in addition to the community schools.

For more information about the work of the Women’s Leadership Council and to become involved, visit unitedwayinc.org/women.

United Way of Central and Northeastern Connecticut

United Way of Central and Northeastern Connecticut mobilizes people and organizations to give, advocate and volunteer to help children succeed, ensure families are healthy and financially secure, and provide access to basic needs. Since 1924, nearly $900 million has been raised to help people in our 40-town region. For more information, visit unitedwayinc.org.


Accelerate UConn Program Launches

UConn Launches Program to Help Students, Faculty Transform Ideas for Technology into Commercialized Products

New Haven Register – The University of Connecticut is launching a program to help students and faculty transform ideas for technology into commercialized products. The school kicked of its Accelerate UConn program with a ceremony Tuesday in Storrs. The program, which builds upon UConn’s existing technology transfer, incubation and commercialization infrastructure, is being funded by a three-year, $300,000 grant by the national science foundation.


Accelerate UConn Program Launches in Groton

The Day.com – University professors and their students have plenty of ideas for new technologies but no formal launching pad from which to shoot them skyward.

And that’s where the new Accelerate UConn program comes in, taking a different tack in promoting much-needed entrepreneurship throughout the state, officials said Monday during a meeting with professors and administrators at the University of Connecticut at Avery Point. It was the first in a series of meetings to be held at UConn campuses throughout the state to announce the program.


Time to Flex

Giving Workers More Control of Their Time May Be Good for All

Rep-Am.com – When she first began working there 15 years ago, Beekley Corp. in Bristol was a fairly traditional company. “We were of the mind that everybody needed to be here, 9 to 5,” said Maureen O. Gallo, vice president of human assets and operational excellence at the medical supply company. But when the company began asking its employees what it could do to make them perform at their highest level, one fact was clear: They wanted flexibility.


UConn’s Insider Guide to Living Your Best Life

UConn TodayWhat are the secrets to success? How can you make the most of every day? Whether you’ve long wished you were more creative or have always wondered how to land your dream job, our UConn-inspired how-to handbook will offer you valuable insight into some of life’s burning questions.

We’ve rounded up a selection of UConn alumni, faculty, and current students — from a NASA chief scientist to an up-and-coming beer brewer — to share their practical advice on how you can live your own best life.