Who decides what new products are seen? (Op-ed)

June 25, 2019

Stamford Advocate – Coffee? Coca-Cola? Or both together? On April 24, Advertising Age reported that Coca-Cola is testing a Coke-coffee hybrid beverage product in a few countries and is poised to introduce it into 25 markets. Coffee and Coca-Cola together. Interesting.

UConn’s Jamelle Elliott: Where Is She Now?

June 11, 2019

Jamelle Elliott in Gampel Pavilion.  (Nathan Oldham / UConn School of Business)
Jamelle Elliott in Gampel Pavilion. (Nathan Oldham / UConn School of Business)

There are times, Jamelle Elliott says, when she sticks her head in to watch the UConn basketball players practice for a few minutes, because she misses the sweet echo of a bouncing basketball. Continue Reading

Living the Ph.D[ream].

June 10, 2019

Ph.D. students in UConn's School of Business
Ph.D. students in UConn’s School of Business (Nathan Oldham/UConn School of Business)

Deciding to Pursue a Ph.D.: Three Driving Forces

Three factors inspired me to pursue a Ph.D. The first was my undergraduate advisor from San Francisco State University (SFSU) who instilled the confidence in me that I lacked: the belief that I was capable of success in a graduate program. Having someone take the time and make the effort to consider how I might be able to walk through more open doors has made an invaluable impact in the decisions I make in the classroom and in my overall career today. Continue Reading

UConn: Low(er) Cost, High ROI

June 7, 2019

The Fochi family has a long and proud connection to the University of Connecticut because they believe it provides a great education for the money. Pictured above is alumnus Bill Fochi ’63 with his daughter, Kerry Fochi Sanders ‘93, and his granddaughter Ashley Fochi ‘19. (Contributed photo).
The Fochi family has a long and proud connection to the University of Connecticut because they believe it provides a great education for the money. Pictured above is alumnus Bill Fochi ’63 with his daughter, Kerry Fochi Sanders ‘93, and his granddaughter Ashley Fochi ‘19. (Contributed photo).

Kerry Fochi Sanders ’93 was born a businesswoman, according to her family. From an early age she had ambition, determination and a keen financial sense.Continue Reading

Get career-ready with an MBA from a Premier American business school

June 5, 2019

Study International News – UConn School of Business has established a strong reputation for high-quality research, teaching, collaboration and outreach, and has been continuously accredited by AACSB International since 1958. Their MBA programmes are flexible – they offer full-time, part-time, executive MBA (EMBA) as well as a non-degree MBA programme for students to choose from.

Business Law Experts: Our Knowledge Is Critical for CEOs

Professor Robert Bird (left) speaks during the Summit on the Academic Profession of Business Law, with Interim Provost John Elliott (Right) behind him. (Nathan Oldham / UConn School of Business)
Professor Robert Bird (left) speaks during the Summit on the Academic Profession of Business Law, with Interim Provost John Elliott (Right) behind him. (Nathan Oldham / UConn School of Business)

When 60 thought leaders in business-law education gathered at UConn’s graduate campus in Hartford last week to look at the future of their profession, there was one message that resonated with all:

Never has there been a more critical time for legal education to be embraced as a fundamental part of a high-quality business-education curriculum.Continue Reading

One problem with empty, blighted buildings? Knowing how many there are.

June 1, 2019

Waterbury Republican-American – There’s no telling how many empty industrial buildings are rotting away on polluted properties in Connecticut. The brownfield inventory maintained by the Connecticut Department of Energy and Environmental Protection lists 516 sites. But state officials admit that’s not comprehensive. Sites can only land on the list after state involvement in cleanup efforts. Given the state’s long industrial history, DEEP estimates there are “probably tens of thousands” of polluted sites.

The 30-second trick that can make anyone more creative

May 31, 2019

Fast Company – If you’re designing a new product or marketing campaign, what’s the better source of creativity: Your brain or your heart? That’s a question posed by the University of Connecticut and the University of Illinois in a new study published in the Journal of Consumer Research.