Dual PharmD/MBA Degree Provides Career Options

UConn Today – Students entering the Doctor of Pharmacy program at UConn generally have a pretty good idea of what’s ahead of them. With solid skills in science and math and a broad interest in health care, at the beginning of their academic journey most expect that they’ll eventually be working in a patient-centered environment in a hospital or community pharmacy setting. Or, that they’ll find a niche somewhere in the pharmaceutical industry, perhaps in research or government relations. But, for a select few, their careers will take a slightly different turn.

As they explore their options, a certain number of PharmD students may have their interest piqued by the opportunities presented when combining their pharmacy education with the management tools earned through a Master’s in Business Administration (MBA).

We Will Survive, Historian Tells Risk Executives

July 10, 2017

Douglas Brinkley, American Historian and Best-Selling Author and Presidential Historian, CNN (Zack Wussow Media)
Douglas Brinkley, American Historian and Best-Selling Author and Presidential Historian, CNN (Zack Wussow Media)

Presidential Historian Douglas Brinkley Tells Risk Executives That America Always Withstands Challenges, Divisions

Take a collective deep breath, Americans.

As a nation, we will survive these turbulent, highly charged political times, much as we have throughout the rocky course of our history, said Douglas Brinkley, the CNN presidential historian and a professor of history at Rice University. Continue Reading

Are You At Risk of Becoming a Social Media Addict?

July 7, 2017

Social Media Addiction (Jeffrey Schleicher/UConn School of Business)
Social Media Addiction (Jeffrey Schleicher/UConn School of Business)

UConn Professor Discovers that Heavy Weekend Users May be Substituting Social Media for a Social Life

Are you at risk of becoming addicted to social media?

It seems that the answer lies not in how much you tweet or microblog, but, rather, if you find yourself posting significantly more on weekends than weekdays. Continue Reading

Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies

Management Information Systems Quarterly Vol. 41, Iss. 2 (2017)

Zheyin (Jane) Gu, Giri Kumar Tayi

Recent advances in information technologies (IT) have powered the merger of online and offline retail channels into one single platform. Modern consumers frequently switch between online and offline channels when they navigate through various stages of the decision journey, motivating multichannel sellers to develop omni-channel strategies that optimize their overall profit. This study examines consumers' cross-channel search behavior of "pseudo-showrooming," or the consumer behavior of inspecting one product at a seller's physical store before buying a related but different product at the same seller’s online store, and investigates how such consumer behavior allows a multichannel seller to achieve better coordination between its online and offline arms through optimal product placement strategies. Full article.

UConn Innovation Quest: Podstories

July 5, 2017

CTStartup Podcast– CTStartup was invited to interview the finalists of UConn’s Innovation Quest, a startup incubator program that seeks to help entrepreneurs bring their ideas to life.

Appropriately enough, our first interview is with Ali Oshinskie of Podstores, who hops to turn this casting medium into an effective way for businesses to tell their story to consumers. Tune in for what could be the future of business podcasting.

My English Summer Adventure: Week 2

July 3, 2017

It has been two weeks since we left to embark on this English summer adventure. With each passing day, my colleagues and I feel more at home in our new environment. We no longer take our time meandering in the tube station trying to navigate our way through London; rather, we stride with confidence to our desired destination with ease. Continue Reading