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Former WWE President George Aldo Barrios ’87 Offers Career, Life Advice in New Book

UConn Today – In one of the most harrowing descriptions in his new book, two-time alum George Aldo Barrios ’87 (CLAS) ’89 MBA, a transformative business strategist and former co-President of WWE, recounted a trip to Saudia Arabia to close an important deal to bring wrestling entertainment to the kingdom.

The company was in the home stretch of the deal when journalist Jamal Khashoggi was assassinated at the Saudi consulate in Istanbul, in October 2018. His death was believed to be at the behest of the Saudi Crown Prince. Everyone at WWE was nervous about moving forward.

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