Former WWE President George Aldo Barrios ’87 Offers Career, Life Advice in New Book
UConn Today – In one of the most harrowing descriptions in his new book, two-time alum George Aldo Barrios ’87 (CLAS) ’89 MBA, a transformative business strategist and former co-President of WWE, recounted a trip to Saudia Arabia to close an important deal to bring wrestling entertainment to the kingdom.
The company was in the home stretch of the deal when journalist Jamal Khashoggi was assassinated at the Saudi consulate in Istanbul, in October 2018. His death was believed to be at the behest of the Saudi Crown Prince. Everyone at WWE was nervous about moving forward.
Marketing Department Pressroom
Marketing Association to Honor Professor Emerita Robin Coulter
By Claire Hall
UConn Today
June 4, 2026
Meet the Graduate: Julia Ghagare ’26, School of Business
UConn Today
May 4, 2026
UConn Researcher: How People Communicate About Shared Decisions Can Shape the Outcome, Satisfaction
By Claire Hall
UConn Today
April 1, 2026
New UConn-Dartmouth Study: Racial Diversity in Higher Ed Leads to Higher Salaries for Grads
By Claire Hall
UConn Today
April 29, 2026
With DNA Research Advancing Quickly, Can Laws and Policies Keep Pace?
By Claire Hall
UConn Today
March 23, 2026
UConn Welcomes Five Exceptional Leaders Into Business Hall of Fame
By Claire Hall
UConn Today
April 28, 2026
Ask the Experts – Kevin McEvoy
Wallethub
February 5, 2026
Upcoming Events
If not explictly stated otherwise, start_date/today and end_date/6 months are implied in the URL.
Media Contact
For all media inquiries, please contact:
Claire L. Hall
Editorial Manager
+1 (860) 486-6683
claire.l.hall@uconn.edu
UConn faculty are available for live interviews from the campus television studio.









