Research Seminar with Ting Zhu, University of British Columbia

May 22, 2015

On the invitation of the Marketing Ph.D. students, Professor Ting Zhu from the University of British Columbia gave a research seminar about “Can Price Matching Defeat Showrooming?” on Friday, April 17th. This research studies the impact of Best Buy’s recent price-matching policy on the price competition between Best Buy and Amazon. Specifically, she examines whether the policy can defeat consumers’ showrooming behavior. Data indicate that both Best Buy and Amazon adjusted prices in the same directions. Continue Reading

Business Hall of Fame Induction

2015 Hall of Fame Recipients
Pictured L to R: 2015 Hall of Fame inductees David B. Greenfield ’84, Norman W. Lacroix ’72 MBA, Wendy Reeves Watkins ’74

Alumni Say Though Campus Has Changed, the Camaraderie at UConn Remains the Same

The School of Business welcomed four new members to its Hall of Fame and paid tribute to veterans of the U.S. Armed Services in a May 8 ceremony at the Connecticut Convention Center in Hartford.

Among the inductees were: David B. Greenfield ’84; Norman W. Lacroix ’72 MBA, Wendy Reeves Watkins ’74. The late Brigadier Gen. James S. Creedon ’53 was inducted posthumously.

Dean John A. Elliott noted that this year’s inductees have not only achieved tremendous success in their careers, but have made a personal commitment to the betterment of their communities by advocating for and supporting higher education, theaters and museums, food banks and many other deserving institutions.Continue Reading

MSBAPM Highlighted as Top Program

UConn MSBAPM Highlighted as One of the Top 23 Programs for MS in Data Science

Master’s in Data Science – “Looking to freshen your résumé and improve your earning potential?” You can do it in UConn’s MSBAPM Program! UConn and 22 other schools were highlighted as top schools for master’s in a data science field.

UConn’s Insider Guide to Living Your Best Life

May 21, 2015

UConn Today – What are the secrets to success? How can you make the most of every day? Whether you’ve long wished you were more creative or have always wondered how to land your dream job, our UConn-inspired how-to handbook will offer you valuable insight into some of life’s burning questions.

We’ve rounded up a selection of UConn alumni, faculty, and current students — from a NASA chief scientist to an up-and-coming beer brewer — to share their practical advice on how you can live your own best life.

50 Years of Excellence

UConn Center for Real Estate 50th Anniversary Gala

Gala Evening Celebrates Accomplishments of UConn’s Prestigious Real Estate Program

Some 300 people—from real estate legends to revered faculty to soon-to-be graduates—filled the Rome Ballroom on the Storrs campus to celebrate the 50th anniversary of the Center for Real Estate and Urban Economic Studies.

The tight-knit commercial real estate community came out to laude the program’s accomplishments, honor those who have shaped its success, reminisce about the growth of the program over the decades, and to look enthusiastically toward the future.

The UConn Real Estate program has long been regarded as one of the best in the country. Director John Glascock announced that the program’s Advisory Council has secured $2 million in endowed funds for the program during the last four years. At the dinner it was announced that an endowed scholar position would be created in honor of William Kinnard, the first director of the Center. Long-time Professor John Clapp will be named as The William N. Kinnard Research Scholar. Continue Reading

Alumna Named SUNY Dean

May 20, 2015

Rowena Ortiz-Walters Becomes One of the Few Hispanic-Americans to Lead a U.S. Business School

Rowena Ortiz-Walters
Pictured: Rowena Ortiz-Walters. Photo courtesy of Quinnipiac University.

Rowena Ortiz-Walters, a two-time UConn graduate who earned her Ph.D. in 2005, has been appointed Dean of the School of Business and Economics at the State University of New York—Plattsburgh.

Ortiz-Walters is only the ninth Hispanic-American dean of a business school in the United States, according to The Ph.D. Project, a program designed to foster more diversity in corporate America and higher education administration. She will begin her new job on July 1.Continue Reading

Marketing Students Recognized at Awards Reception

Fodor Family Scholarship
Pictured, L to R: Alvaro Chavez, Sally and John Fodor, Immanuella Anagu

The annual Marketing Awards Reception recognizes students who have surpassed expectations in the marketing department. The reception, which took place in the Alumni Center on April 27, presented 51 students with certificates for outstanding and honors scholars, various scholarships, and a concentration in Professional Sales Leadership and/or Digital Marketing & Analytics. Students mingled with parents, faculty, corporate sponsors, and scholarship sponsors – John ’85 and Sally Fodor, Fodor Family Scholarship and Stewart ’80 and Pamela Lander, Lander Family Scholarship and Alumnus of the Year – for appetizers in the Sports Museum, and then sat down for dinner and awards in the Great Hall.Continue Reading

Kevin McEvoy Awarded Best Session Paper

May 12, 2015

Assistant Professor in-Residence of Marketing, Kevin McEvoy, received a Session Best Paper Award for his presentation of The Toolbox-An Innovation Connecting Marketing Education and Practice, at the Academy of Business Research Conference held New Orleans in March. He also served as session chair. The Academy of Business Research ​is an international society of scholars and practitioners who exchange ideas and collaborate in all areas of business and business education.Continue Reading

UConn Has Reception for Grads in Waterbury

May 11, 2015

Degrees Completed at Brass City Branch

Rep-Am.com – Professor William Ryan, left, with UConn’s School of Business, hands a certificate to graduate Richard Coore. The student was recognized for three majors: Business Administration, Human Development & Family Studies, and Psychology. UConn Waterbury held it’s senior reception Friday night at the downtown campus.