Social Enterprise Conference

April 21, 2015

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School of Business’ Social Enterprise Conference Attracting Leading Scholars, Entrepreneurs and Business Owners

“We don’t hire people to bake brownies, we bake brownies to hire people,” boasts the website of Greyston Bakery of Yonkers, N.Y.

Recognized as one of the best social enterprise companies in the world, Greyston Bakery’s mission is to provide individuals with employment, skills and resources to lift them out of poverty.Continue Reading

Business Fundamentals Certificate

April 20, 2015

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School of Business Offers New Summer Program for Non-Business Majors

Due to unprecedented demand, the School of Business is offering a new, 10-credit summer business program for undergraduate, non-business majors who want to gain valuable business acumen and expand their marketability.

The UConn Business Fundamentals Certificate Program is a seven-week program that includes the following courses: “Legal and Ethical Environment of Business,” “Managerial and Interpersonal Behavior,” “Workplace Readiness,” and “Business Information Systems.” The program runs from May 18 to July 2.Continue Reading

Marketing Alumni Event

Pictured L to R: Professor William Ryan, Outstanding Alumnus Stewart Lander and Interim Department Head Bill Ross at the reception.
Pictured L to R: William Ryan, Outstanding Alumnus Stewart Lander and Interim Department Head Bill Ross at the reception.

Marketing Alumni Event Makes an Impact on Students

On March 25, UConn marketing faculty, alumni, students, and professionals gathered in the Benton Art Museum for the annual Marketing Student and Alumni Networking Event to exchange ideas, experiences, and advice. Surrounded by a Husky Basketball exhibit, “In the Paint: Basketball in Contemporary Art,” delicious food, and good company, all attendees enjoyed conversation about careers, school, and the terrible spring weather. This event strengthens relationships between all involved, and provides students the opportunity to build relationships at UConn and beyond.

Keynote speaker Stewart Lander, class of 1980, challenged the group with the line: “If you skipped class, took off work, or stayed out instead of going home, would you be missed?” In essence, what sets you apart from others? Stewart stressed the importance of finding your passion, building quality and lasting relationships, pursuing lifelong learning, and providing service to those around you.

Lander, who earned his master’s degree from UConn, has more than 30 years of experience in selling and leading large sales teams in the financial services industry. Named the 2013-2014 Outstanding Alumnus by the Marketing Department, his involvement in the school and community reflects the foundation of his speech. His words resonated with both professionals and faculty, who have experienced the truth of his words, and with the students, who look to follow the framework as they enter new careers.

About the event, Lander noted that, “the networking events give me a chance to interact with students and hear their enthusiasm regarding their vision for their futures. Alumni have much to offer these students, and want to assist students, just as they were helped when they were students.”

Senior marketing student Paige Gregory agrees: “Networking is incredibly valuable, but it can also be somewhat stressful. Networking with UConn alum, however, takes off some of the additional pressure. These are people who have, quite literally, walked in our shoes and are eager to help in whatever way they can.”

Budding Entrepreneur

April 19, 2015

UConn Student to Spend Summer as Budding Entrepreneur

The Middletown PressAnthony LeClair is making preparations to interview candidates for his business. He keeps his marketing materials in a binder and he’s already managing three employees making cold calls and going door to door to drum up interest for his operation.

Value Colleges 2015 Ranking

April 17, 2015

Undergraduate Business Programs You Can Take to the Bank: Value Colleges Releases the 2015 Top 50 Best Value Undergraduate Business Schools

The Dallas Morning News – Value Colleges, an independent online guide to the best values in undergraduate and graduate college education, has published its 2015 ranking of the Top 50 Best Value Undergraduate Business Schools.

Academic Symposium

April 16, 2015

UConn Center for Real Estate 50th Anniversary Academic Symposium

In celebration of the 50th anniversary of the Center for Real Estate and Urban Economics Studies, the Center hosted an international academic symposium. Attendees included research professors from countries such as the United Kingdom, Singapore, The Netherlands and Italy as well as top academics from across the United States.

The event held from March 26 through March 28 drew the submission of nearly 60 papers, from which 14 were presented. The process was very competitive, which was evident in the conference through spirited research and lively and engaging debate.

The Center would like to thank C.F. Sirmans and Dean Gatzlaff of Florida State University, and David Ling and Wayne Archer of the University of Florida for paving the way and allowing the Center to step in and hold the conference that would annually take place within their institutions. This group also promoted the conference and ensured the successful attendance. We also thank the UConn Center symposium committee of John Clapp, Jeff Cohen, John Glascock and Steve Ross. A special thanks and appreciation to John Harding for direction and guidance through out the symposium planning.

Attending the 2015 Spring Career Fair from a Different Aspect

After working for the Daily Campus in the Photo Department, I have started to discover more things that are happening around the campus. About a week before, I found that the 2015 Spring career Fair was going to be on Thursday, April 2, 2015 at the Student Union Ballroom, so I was required to do the grabs on Thursday during a weekly meeting with the Daily Campus staff to make sure that we could cover this event.  (“Grabs” is whatever events we are photographing for the Daily Campus that are not in the budget.  So we don’t have to cover it, but if I am interested in covering it, I can do it as a “grabs.”)Continue Reading

Research Seminar with Rajesh Bagchi, Virginia Tech

April 14, 2015

On the invitation of the Marketing Department, Professor Rajesh Bagchi from Virginia Tech gave a research seminar titled, “Is a 70% Forecast More Accurate than a 30% Forecast?” on Friday, March 27. This research examines how level of a forecast affects inferences about forecasts and forecasters. Specifically, forecasters often state the probability when making predictions about uncertain events (e.g., sporting games, stock fluctuations). Continue Reading

A Little Insight Into IT Analytics at Aetna

April 10, 2015

Tuesday evening, MSBAPM and other graduate programs learned how Aetna, one of the biggest health care and insurance companies in the United States, drives change and innovation in the field of analytics and the skills required for teams working in IT Analytics areas. Continue Reading

Eight Outstanding School of Business Professors Earn 2015 Faculty Awards

April 9, 2015

A professor who used chocolate chip cookies to teach about quality control, three researchers who had work published in top journals, and an educator who vigorously promoted the School of Business were among the 2015 Faculty Award recipients.

“This year we honored eight outstanding faculty members for their exceptional research, teaching and leadership achievements,” said Associate Dean Sulin Ba. “The selection process was particularly difficult due to the dozens of impressive nominees. We are fortunate to have such talented, creative and remarkable colleagues.”Continue Reading