Robert Bird: Legal Strategy is an Untapped Competitive Advantage for Companies

March 27, 2025

UConn Today – CEOs and corporations should integrate legal strategy – an often-overlooked competitive advantage – into the core of their business plans, says Business law professor Robert Bird.

“Legal knowledge is the last great source of untapped competitive advantage in organizations, and the corporations that recognize this can unlock a storehouse of value creation that their rivals might miss,’’ Bird says.

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‘Go Getter’ High School Students Explore Data Analytics Profession at UConn Event: ‘It Looks Like a Fun Career’

UConn Today – Isabella Escobar and Anwesha Gupta, both juniors at Avon High School, spent a few minutes Monday morning in a friendly competition to see whose robot could scoop up more blocks and get them across a goal line.

They were among 40 students from Avon, Farmington, and Capital Preparatory Magnet School in Hartford, who spent part of the day at UConn’s Graduate Business Learning Center, exploring careers in data analytics. The Data Analytics Day event was organized in partnership with Junior Achievement of Southwest New England.

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Managers Can Help Their Gen Z Employees Unlock the Power of Meaningful Work − Here’s How

March 6, 2025

UConn Today – Finding fulfilling and motivating work is a challenge for many people, but it can be especially difficult for those just starting their careers. And as Generation Z professionals – those born between 1997 and 2012 – increasingly seek personalized career paths, managers are tasked with helping employees find meaning in their roles while also meeting organizational goals.

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Ask the Experts – What Is a Budget?

March 5, 2025

Wallethub – A budget is a plan that outlines how much of your income should go to different parts of your finances, from monthly bills and day-to-day purchases to savings, charitable donations and investments. Having a budget helps you stay organized while moving toward your financial goals and holding yourself accountable.

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Ask the experts – Frank Murphy

WalletHub – Zero-based budgeting is a budgeting strategy that involves assigning each dollar of your income to a specific monthly expense, so your income minus your expenses always equals zero. The point of zero-based budgeting is to avoid overspending and to ensure that all the money you make serves a purpose.

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Ask the experts – Robert Bird

WalletHub – Zero-based budgeting is a budgeting strategy that involves assigning each dollar of your income to a specific monthly expense, so your income minus your expenses always equals zero. The point of zero-based budgeting is to avoid overspending and to ensure that all the money you make serves a purpose.

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Rising prices hit CT student budgets

March 4, 2025

ctpublic.org – M’Lynn Gonzalez walks up and down the aisles of her local grocery store, picking up ingredients for dinner tonight. She finds what she needs, heads to the register and rings herself up. She sighs and takes her card out to pay as she reads her total — $40. 

Gonzalez, a student at the University of Connecticut, says $40 is the average price she pays at the grocery store for just one dinner’s worth of ingredients. The cost of food and other essential items has risen beyond the budgets of many. Services such as food pantries continue to grow in popularity as the U.S. population deals with the increased costs of essential goods.  

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UConn Marketing Professor Uncovers Circumstances Increasing Likelihood that Consumers Will Try New Brands

March 3, 2025

UConn Today – Scroll through the top 22 product categories on Amazon, and odds are some 60% of the brands for sale will be ones you’ve never heard of before.

That poses a challenge for marketers looking for their brands to be chosen among the many options, including familiar ones. UConn marketing professor Danielle Brick wondered how novel brands could make inroads in a very crowded marketplace.

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