VOYA Colloquium Asks: How is Marketing Adapting to the Digital Age?

October 30, 2017

From left: Shijie Lu, Ying Xie, Yakov Bart, and Xueming Luo. (Nancy White/UConn School of Business)
From left: Shijie Lu, Ying Xie, Yakov Bart, and Xueming Luo. (Nancy White/UConn School of Business)

“Marketing in the Digitalized Marketplace” was the theme of the marketing department‘s 7th VOYA Global Colloquium. The Oct. 20 event gathered marketing researchers from across the country to discuss research in the growing areas of user-generated content, social networks, new media, and digital analytics. Continue Reading

London Week 7: A Trip to Berlin

Berlin with some of my classmates (Brendan Mulcahey/UConn School of Business)
Berlin with some of my classmates (Brendan Mulcahey/UConn School of Business)

The structure of my program had my academic classes finishing up this past week. Thus, I was quite busy finishing up classes with projects, essays and final exams. The following weekend was the start of my semester break. Continue Reading

UConn Senior Selected to Attend Prestigious Real Estate Conference

October 24, 2017

Real estate major Kelly Yates, ’18, won the opportunity to attend the 2017 Society of Industrial and Office Realtors (SIOR) Fall World Conference from Oct. 26-28 in Chicago.

The prestigious conference gives a few selected students from across the country the opportunity to gain insight on the professional world of real estate, and to make long lasting connections with people in the business. Continue Reading

If You Slash the Price, They Will Come!

Joseph Pancras, associate professor of marketing, used data on customer traffic, sales per transaction, and profit margin for a total of almost 14,000 transactions over a period of 49 weeks. (Nathan Oldham/UConn School of Business)
Joseph Pancras, associate professor of marketing, used data on customer traffic, sales per transaction, and profit margin for a total of almost 14,000 transactions over a period of 49 weeks. (Nathan Oldham/UConn School of Business)

Professor Joseph Pancras Identifies Best Sale Items to Lure Customers Away From Other Grocery Stores

If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.

That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading

State Unveils Stamford, Hartford Details for Amazon Bid

Stamford Advocate -The downtown and South End of Stamford or downtown Hartford and East Hartford would house offices for Amazon’s planned second headquarters, according to the state’s proposal submitted Thursday to the e-commerce giant.

In the first phase of a build-out that could eventually cover 8 million square feet, Amazon would occupy in Stamford some 1.3 million square feet in vacant complexes at 677 Washington Blvd., 1 Elmcroft Road and 2187 Atlantic St. Hartford is offering 560,000 square feet in two downtown towers on the Connecticut River for the initial stage. In the second and third phases, Amazon would then expand to other downtown and South End sites in Stamford or additional riverfront properties in Hartford and East Hartford.

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