UConn Today– On Tuesday, shares in Kodak surged after the company announced plans to launch cryptocurrency called “KodakCoin” to empower photographers and agencies to take greater control in image rights management. Only a few years ago, the 130-year-old company emerged from bankruptcy with a new focus, but its shares had been steadily declining. What does this indicate about cryptocurrency and what does it mean for the long-term financial health of the iconic photography company? David Noble, director of UConn’s Peter J. Werth Institute for Entrepreneurship & Innovation, has the answers.
The ‘Kodak Moment’ That Could Revolutionize Business
January 11, 2018