Year: 2014

Innovation Quest (iQ) Kickoff Workshop

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Do you want the chance to win $15,000? Do you have an idea that you would like to see made into a business? If so, check-out Innovation Quest (iQ)!

The iQ Program fosters creativity, innovation and entrepreneurship across campus. Students who have new ideas for a product or service can compete for cash prizes up to $15,000 to make their idea into a reality. Past successes include Macroscopic Solutions, PartsTech, Secor Water, and Sobrio.

The kickoff workshop will be held on Tuesday, February 11th in Gentry 131 at 7pm. Free Pizza will be served!

Join our Facebook group (Innovation Quest- UConn) to Sign-up for the Feb. 11th Workshop!

If you have any questions please email us at iQ@uconn.edu.

See you there!

The UConn iQ Team

www.innovationquest.org/uconn

http://facebook.com/groups/uconniq

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Marketing Department Newsletter, Winter 2014

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Greetings!

Marketing Department NewsletterAs 2014 enters with the BIG CHILL, we are excited to share news from Fall 2013!

On the faculty front, we bid farewell to Subhash Jain, who received the American Marketing Association’s 2013 Significant Contributions to Global Marketing Award, and retired in December. We welcomed three scholars with expertise in digital marketing and analytics. Jane Gu, Ph.D, works in digital marketing and distribution channels; Jane is teaching New Media Marketing Strategies. David Norton, Ph.D., is a recent graduate from University of South Carolina’s Darla Moore School of Business; Dr. Norton’s research focuses on consumer behavior in the digital marketing environment; he is teaching Introduction to Marketing Management. Hee Mok Park, Ph.D., a recent graduate of the University of Michigan’s Ross School of Business, focuses on empirical modeling of marketing problems, and will be teaching Marketing and Data Analytics.

Our students continue to make us proud! Josh Lagan ’14 was named one of the Top 10 Student Sports Business Leaders, Caitlin Taylor ’14 shares her internship experiences in marketing and social media, and Pi Sigma Epsilon, our sales and marketing fraternity, hosted the 2013 Northeast Regional Conference!

Our alumni continue to be important partners! John Fodor, Executive Vice President of American Funds Distributors, Inc., Capital Research Management Company, was named our 2012-13 Outstanding Alumnus. John is our keynote speaker at the Department’s Student and Alumni Networking Reception on February 10(register at uconn.biz/mktg2014). We hope to see you there! We greatly appreciate the creation of scholarship funds for our students and gifts to the Marketing and Business Law Endowment for Excellence.

Each newsletter highlights contributions of our faculty. Please read more about Bill Ross‘ award winning article, “Individual Differences in Brand Schematicity” and Robin Coulter’s recent work on the effects of automatic color preference on consumer choice. At the 2013 American Business Law Conference, our Business Law faculty were revered, “their research, teaching, and service to the academy makes the UConn business law faculty one of the most prominent cohorts in the discipline,” and Mark DeAngelis was again honored as one of four national Master Teacher finalists for the Charles M. Hewitt Master Teacher Competition.

Our best wishes for a happy and healthy 2014!

Best regards,

Robin Coulter

Robin Coulter
Department Head
Professor of Marketing
Marketing Department

Dates Confirmed, Sponsors Return for Second Geno Auriemma UConn Leadership Conference

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Geno Auriemma Leadership ConferenceThe University of Connecticut is pleased to announce the dates for the 2014 Geno Auriemma UConn Leadership Conference (http://genoleadership.uconn.edu) – October 22-23. The conference will once again be held at the Mohegan Sun Convention Center in Uncasville, Connecticut.

“After an extremely successful inaugural conference in 2013, I am very excited to be partnering with the UConn School of Business again to bring leadership insights to business leaders throughout the region,” said UConn Women’s Basketball Coach Geno Auriemma.Continue Reading

UConn Business School Announces New Hands-on Lean Business Process Improvement Interactive Workshop

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Hands-On Lean Process ImprovementThe UConn School of Business has announced a new 2-day workshop – Hands-on Lean Business Process Improvement, designed to provide individuals at all levels of an organization with a solid foundation for using Lean to help achieve operational excellence from the top-down and the bottom-up.

The workshop will be held on February 27 & 28, 9am-4pm, at UConn’s Graduate Business Learning Center in downtown Hartford. The cost of the 2-day program is $1,200.

“The Hands-on Lean Business Process Improvement workshop enables individuals to quickly and easily follow a common roadmap and use simple tools to improve business processes by eliminating waste and improving flow to enhance value for your customers and stakeholders,” says David A. Burn, Chief Statistician in corporate operations for Boston Scientific Corporation and workshop instructor.

The workshop format is highly interactive and relies on simulation and competition to challenge individuals and teams to quickly learn concepts and skills and to reinforce their learning using a low-tech, high-touch approach. Features of the hands-on program include: real-time simulation of business processes; fast-paced competition between teams; and interactive discussion of relevant examples.

At the completion of Hands-on Lean Business Process Improvement, participants will be able to identify waste and flow problems in business processes, and design and follow a structured roadmap toward improvement. In other words, workshop participants will be able to cut costs and increase efficiencies within their organization.

“Lean processing is particularly important for Connecticut companies where the cost of doing business is one of the highest in the nation,” adds Colleen McGuire, director of UConn’s School of Business in Hartford. “We plan to offer more of these timely, relevant workshops in the months to come in support of a stronger, more competitive Connecticut economy.”

New Online Accounting Certificate Program

Posted on by Brian Kelleher

Now accepting applications!

The UConn School of Business Accounting Department is pleased to announce the new online Accounting Certificate Program (ACP). The program is designed for non-accounting college graduates interested in obtaining a graduate certificate in accounting. The potential applicants are likely to be working professionals who want to acquire additional accounting knowledge and potential MS in Accounting applicants, who were not accounting majors and thus do not have the required prerequisite accounting courses, providing an attractive bridge into the MSA Program. The program will offer four comprehensive accounting courses; Financial Reporting I, Financial Reporting II, Federal Income Taxes, and Assurance Services over the fall and spring semesters resulting in the completion of the certificate in May.
For more information, see ACP Information.

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MSA

Quarterly Connecticut Economic Outlook Released

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The Connecticut Center for Economic Analysis, led by Professor Fred Carstensen, released its latest Economic Outlook in mid-December.

Even while jobs are returning to Connecticut’s economy, the apparently encouraging seasonally unadjusted unemployment rate of 7.5% for 2013Q3 needs to be compared with the Seasonally adjusted (SA) unemployment rate of 7.9%. The improving unemployment rate is in large measure a result of declining participation in the workforce. Nearly 65,000 working-age adults simply stopped looking for employment since 2010Q2.

Continuing productivity gains often approaching (or even exceeding) 2% annually translate into no job creation unless the economy grows even faster. Even at the national level, job creation remains modest for this reason. Ironically, Connecticut’s strength in manufacturing, which typically delivers quite high productivity growth, is a concomitant of fewer jobs, and thus a challenge for job creation.

Full-time equivalents (FTEs) have risen 43,000 over the three years. With gains in FTEs and loses in the number jobs, the ratio of FTEs to jobs in Connecticut has risen, which can be an indicator of further job growth.

Read the Full December 2013 Outlook