A team of four University of Connecticut MBA candidates took first place in the fifth annual MBA Strategy Case Competition hosted by the University of Illinois at Urbana-Champaign, held February 7-9. Ten schools participated in the competition: Arizona State, Baylor, Connecticut, Hong Kong UST, Illinois, Iowa State, Michigan State, Minnesota, Penn State, and Purdue. Continue Reading
MBA
MBAs Enhancing “The Palace – Stamford Center for the Arts” Brand
Experiential learning in action. As part of Professor Wynd Harris‘ strategic brand marketing class at the University of Connecticut-Stamford, MBA candidates received a backstage tour of The Palace Theatre prior to attending a live performance of The Temptations & The Four Tops last Wednesday evening. The experience is all part of an introduction to their semester-long team project to help enhance “The Palace – Stamford Center for the Arts” brand.
The MBA candidates will create a brand audit review and a brand-oriented marketing action program for “The Palace – Stamford Center for the Arts,” and will be meeting with The Palace management team throughout the course. Each team will present their findings and recommendations to management at the end of the semester.
UConn MBAs Sweep APICS Case Competition
University of Connecticut MBAs took the first, second, and third places in the APICS Northeast Region graduate level student case competition held in Albany February 1–2, 2013. Twenty-one teams from across the northeast participated, including undergraduate and MBA teams. Continue Reading
Dean Elliott Welcomes Incoming Class of MBAs
On Wednesday evening, University of Connecticut School of Business alumni, faculty, and MBA students joined together at the UConn Graduate Business Learning Center for a networking & cocktail reception hosted by the School of Business. Event guests included representatives from Cigna, GE, and UTC, as well as faculty and administration from across the University.
The annual event welcoming new MBA students and alums for a networking reception featured new School of Business Dean John A. Elliott as keynote speaker. Dean Elliott was welcomed by University Provost Mun Choi. Choi briefly discussed future plans for the University, addressing the upcoming development of innovative, up-to-date infrastructure projects over the next three years. These projects include the UConn Health Center’s Bioscience Connecticut and a new Technology Park at the Storrs Campus, which will be designed to create an environment where industry partners, entrepreneurs, students and faculty can collaborate on exciting new projects that are expected to add billions of dollars to the Connecticut economy over the next few years.
In just the eighth day of his position as Dean, Elliott noted his observations of the impressive level of commitment to education and the university from President Herbst, alumni, corporate partners, and the State of Connecticut. He commended the numerous collaboration efforts taking place between University departments, and stressed the value of Learning Accelerators in supplementing business education with practical experience.
In closing, Dean Elliott provided the incoming MBA class with some advice, encouraging students to maximize their time in the MBA program by being “active learners,” seizing opportunities as they arise, and using the many resources available to them as students.