MBAs Enhancing “The Palace – Stamford Center for the Arts” Brand

Experiential learning in action. As part of Professor Wynd Harris‘ strategic brand marketing class at the University of Connecticut-Stamford, MBA candidates received a backstage tour of The Palace Theatre prior to attending a live performance of The Temptations & The Four Tops last Wednesday evening. The experience is all part of an introduction to their semester-long team project to help enhance “The Palace – Stamford Center for the Arts” brand.

The MBA candidates will create a brand audit review and a brand-oriented marketing action program for “The Palace – Stamford Center for the Arts,” and will be meeting with The Palace management team throughout the course. Each team will present their findings and recommendations to management at the end of the semester.

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