Marketing






Consumers Care about Carbon Footprint

Science Codex – How much do consumers care about the carbon footprint of the products they buy? Would they care more if the goods were labeled with emissions data? Does it matter at which stage in the lifecycle of a product the carbon is emitted? Research published in the International Journal of Environmental Policy and Decision Making offers a way to find out.



Rediscovering the Power of Law in Business Education

AACSB Blog – When you think of “law and business,” what words immediately come to mind? Did you envision innovation, sustainability, the future of work, the Gig Economy, social responsibility, and value creation? If not, then consider whether you are missing opportunities to engage students and impact business management.


UConn Business School Announces 10 New Professors

Hartford Business Journal – The UConn School of Business has welcomed 10 new professors to this year’s faculty roster.



Finding the Right Legal Strategy to Compete

Corporate Counsel – While it is recognized that corporate counsel can play an integral role in a company’s long term success, the processes through which corporate legal departments provide competitive advantages remain poorly understood. The prevailing wisdom recognizes that companies need to incorporate legal considerations into top-level decision-making, but are most companies doing this?