Marketing


New York’s Suit Against Purdue Pharma Could Have Major Impact

Stamford Advocate– New York City this week added a new dimension to the legal crisis facing Purdue Pharma.

The nation’s largest city is suing several pharmaceutical firms including Stamford’s Purdue, one of the most prominent of the many lawsuits that blame the company for fueling the opioid crisis.




Do Deep Promotional Discounts Work? New Study Sheds Light on Strategy

University of Arkansas – Many retailers employ discounts to attract customers, but it can be difficult for businesses to know what effect these discounts have on overall store performance, and few studies have analyzed store-level data to know for sure whether this strategy works.

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2017 Top 40 Undergraduate Professors: Cinthia Satornino, University of Connecticut

Poets & Quants for Undergrads – While some are talking about diversifying the student and faculty populations at business schools, Cinthia Satornino is doing her part to help drive change. The University of Connecticut marketing professor is the founding co-chair of the Committee for Hispanic Excellence in Business. In 2016 she developed and implemented a first-of-its-kind program that gathered business schools, employers, and policymakers to address ongoing challenges that are faced by Hispanic college students. Satornino and the initiatives she’s driving are products of The PhD Project, a nonprofit focused on increasing the number of African-American, Hispanic-American, and Native American business school professors. Satornino is also a well-known academic in the field of marketing. Her expertise in firms leveraging their social structures to increase productivity has resulted in an Emerging Scholar status from given to her by Diverse Magazine.

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How General Electric’s Departure Impacts Nonprofits in Connecticut

Satell Institute – On January 13, 2016, General Electric, a multinational conglomerate and one of the largest Fortune 500 companies, announced that it will move its corporate headquarters from Fairfield, Connecticut to the South Boston Waterfront area of Boston, Massachusetts. While the move is laden with consequences for the future direction of the company, it also represents a significant loss for the citizens of southwestern Connecticut. Continue Reading



Students Weigh In On Law Granting ‘Right to Disconnect’ From Work Emails After Hours

The Daily Campus– In a world of heavy smartphone use, nearly everyone can relate to constant notifications and the “ping” signaling the arrival of another email in their inbox. This year, French employees gained a legal privilege through the “Right to Disconnect” law, which grants them the ability to put their work emails aside outside of normal business hours.