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Marketing Professor, Colleagues Find New Way to Enhance Social Media Influencer Messaging

Posted on by Claire Hall

UConn Today – UConn marketing professor Nicholas Lurie and two colleagues have found a little-known method for significantly enhancing social media influencer marketing.

In a recently published article in the Journal of Marketing, the researchers highlight how seeding the combination of a prominent influencer and a follower boosts the spread of an endorsement up to fivefold.

“Both researchers and marketers have traditionally believed that the key to social media messaging is to find the influencer with the largest social network,’’ Lurie says.

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Almunus Richard Eldh ’81 Appointed CEO & President of UConn Foundation

Posted on by Claire Hall
Rich Eldh '81 delivers the keynote address at Commencement 2025 in Storrs, CT.
Rich Eldh ’81 delivers the keynote address at Commencement 2025 in Storrs, CT. (Nathan Oldham / UConn School of Business)

Congratulations to School of Business alumnus and Hall of Fame inductee Richard Eldh ’81 who has been appointed CEO and President of the UConn Foundation, the fundraising arm of the university.

In his new role, Eldh will oversee the “Because of UConn’’ fundraising campaign, which has raised more than $900 million, at a time when philanthropic investment is critically important to the success of all universities.

Eldh is an entrepreneur, business leader and investor. He is known for his work in B2B research, advisory services, and philanthropy. Formerly an officer at Gartner, a leading technology research and advisory firm based in Stamford, Conn., he also co-founded and served as co-CEO of SiriusDecisions, Inc., which catered to major corporate clients such as Microsoft, IBM, Oracle, Cisco, and Salesforce.

A graduate of the school of Business, where he majored in finance, Eldh recently served on the UConn Foundation Board of Directors. He and his wife, Joyce Eldh, have generously supported student scholarships. He was also an early supporter of Hillside Ventures, an experiential-learning course in venture capital at UConn. Eldh was the 2025 commencement speaker for the School of Business, where he emphasized servant leadership, respect, hard work, and creating environments in which others can thrive.