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Veterans’ Bootcamp Graduates 21 Entrepreneurs – Including One Who Appreciated a Great Hot Sauce Before He was Born

UConn Today – It was perhaps predestined that Sean Maloney would love hot sauce, because his mother had such strong cravings during pregnancy that she ate it straight out of the packet.

“By age 10, I was putting hot sauce on everything, even pancakes,’’ Maloney says.

Today, Maloney is the founder and owner of 13 Stars Hot Sauce, a veteran-owned small business with six sauces “ranging from mild to wild.”

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Marketing Professor, Colleagues Find New Way to Enhance Social Media Influencer Messaging

UConn Today – UConn marketing professor Nicholas Lurie and two colleagues have found a little-known method for significantly enhancing social media influencer marketing.

In a recently published article in the Journal of Marketing, the researchers highlight how seeding the combination of a prominent influencer and a follower boosts the spread of an endorsement up to fivefold.

“Both researchers and marketers have traditionally believed that the key to social media messaging is to find the influencer with the largest social network,’’ Lurie says.

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