Ask the experts – Frank Murphy

March 5, 2025

WalletHub – Zero-based budgeting is a budgeting strategy that involves assigning each dollar of your income to a specific monthly expense, so your income minus your expenses always equals zero. The point of zero-based budgeting is to avoid overspending and to ensure that all the money you make serves a purpose.

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Ask the experts – Robert Bird

WalletHub – Zero-based budgeting is a budgeting strategy that involves assigning each dollar of your income to a specific monthly expense, so your income minus your expenses always equals zero. The point of zero-based budgeting is to avoid overspending and to ensure that all the money you make serves a purpose.

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Rising prices hit CT student budgets

March 4, 2025

ctpublic.org – M’Lynn Gonzalez walks up and down the aisles of her local grocery store, picking up ingredients for dinner tonight. She finds what she needs, heads to the register and rings herself up. She sighs and takes her card out to pay as she reads her total — $40. 

Gonzalez, a student at the University of Connecticut, says $40 is the average price she pays at the grocery store for just one dinner’s worth of ingredients. The cost of food and other essential items has risen beyond the budgets of many. Services such as food pantries continue to grow in popularity as the U.S. population deals with the increased costs of essential goods.  

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UConn Marketing Professor Uncovers Circumstances Increasing Likelihood that Consumers Will Try New Brands

March 3, 2025

UConn Today – Scroll through the top 22 product categories on Amazon, and odds are some 60% of the brands for sale will be ones you’ve never heard of before.

That poses a challenge for marketers looking for their brands to be chosen among the many options, including familiar ones. UConn marketing professor Danielle Brick wondered how novel brands could make inroads in a very crowded marketplace.

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UConn Business Students Help Landmark Harriet Beecher Stowe Center to Expand Its Audience, Thrive

February 27, 2025

UConn Today – Agroup of first graders from the Annie Fisher Magnet School in Hartford sat cross-legged on the floor at The Stowe Center for Literary Activism in Hartford on a recent Friday morning, eager to explain what the word “freedom’’ means to them.

The Stowe Center is the final home of Harriet Beecher Stowe, the acclaimed author of the anti-slavery novel “Uncle Tom’s Cabin,’’ published in 1852, which helped change Americans’ attitudes toward abolitionism.

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Hartford, Stamford Campuses Open ‘Innovate Labs’ Where Technology, Fun, and New Skills Connect

February 20, 2025

UConn Today – Freshman Barbara Hawke Lopez was the captain of her high school robotics team and enjoys coding and emerging technology.

When she discovered that Innovate Labs was opening a facility on the UConn Stamford campus, with hands-on learning opportunities in emerging technology, she was intrigued.

Today, Hawke Lopez is employed as a lab assistant there, teaching her peers how to experiment with new technology, and helping them develop their confidence in the automation of the future.

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