UConn Marketing Professor Uncovers Circumstances Increasing Likelihood that Consumers Will Try New Brands

March 3, 2025

UConn Today – Scroll through the top 22 product categories on Amazon, and odds are some 60% of the brands for sale will be ones you’ve never heard of before.

That poses a challenge for marketers looking for their brands to be chosen among the many options, including familiar ones. UConn marketing professor Danielle Brick wondered how novel brands could make inroads in a very crowded marketplace.

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UConn Business Students Help Landmark Harriet Beecher Stowe Center to Expand Its Audience, Thrive

February 27, 2025

UConn Today – Agroup of first graders from the Annie Fisher Magnet School in Hartford sat cross-legged on the floor at The Stowe Center for Literary Activism in Hartford on a recent Friday morning, eager to explain what the word “freedom’’ means to them.

The Stowe Center is the final home of Harriet Beecher Stowe, the acclaimed author of the anti-slavery novel “Uncle Tom’s Cabin,’’ published in 1852, which helped change Americans’ attitudes toward abolitionism.

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Hartford, Stamford Campuses Open ‘Innovate Labs’ Where Technology, Fun, and New Skills Connect

February 20, 2025

UConn Today – Freshman Barbara Hawke Lopez was the captain of her high school robotics team and enjoys coding and emerging technology.

When she discovered that Innovate Labs was opening a facility on the UConn Stamford campus, with hands-on learning opportunities in emerging technology, she was intrigued.

Today, Hawke Lopez is employed as a lab assistant there, teaching her peers how to experiment with new technology, and helping them develop their confidence in the automation of the future.

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UConn Online Grad Programs Lauded for Quality, Value for Veterans

February 5, 2025

UConn Today – Several of UConn’s online graduate programs are highly ranked for the quality, value, and flexibility they offer to veterans, including one that recently earned the top spot nationwide in U.S. News & World Report’s annual review.

The UConn School of Nursing’s programs were named No. 1 for veterans wishing to pursue online graduate studies in that field, along with high rankings for others: the School of Business (no. 8); the College of Engineering (no. 22); and the business school’s MBA program (no. 62).

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U.S. News & World Report Ranks UConn’s Graduate Business Programs Among the Best Online

January 28, 2025

UConn Today – Three UConn School of Business programs are ranked among the 2025 Best Online (Non-MBA) Programs by U.S. News & World Report.

The Financial Technology (FinTech), Human Resources Management (MSHRM), and Master of Science in Accounting (MSA) ranked as No. 12 in the nation. The recognition is particularly gratifying because the first two programs are newcomers to the rankings, having just become eligible for assessment. The MSA program is a long-established program.

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Innovation Quest Turns Students into Entrepreneurs

UConn Today – If there is one thing that Gaofei Zhang learned from a night-time equestrian class at UConn on a bitter cold evening is that a warm, comfortable pair of boots is one of life’s necessities.

“After that night, I tried a lot of brands of boots,’’ says Zhang, a Ph.D. student in the Department of Allied Health Sciences in the College of Agriculture, Health and Natural History (CAHNR). “They either weren’t warm or weren’t waterproof, or they were slippery or stiff or hard to clean. I didn’t understand why you’d call them ‘snow boots’ if they aren’t good in the snow!’’

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