Internship Success Story: Logan Bement

December 7, 2015

Logan Bement is a senior marketing major who has worked for the Boston Red Sox for the last three summers. Logan worked on the marketing and execution of fan clubs including pricing and packaging, organizing the different benefits for each club and analyzing data and market research. When asked about marketing classes, he said he only took one marketing course which established a foundation and sparked his interest in marketing.Continue Reading

UConn Team Places Third in Travelers IT Case Competition

UConn team placed Third in the 2015 Travelers IT case competition. The participating schools for this year’s competition included Bentley University, Central Connecticut State University, University of Minnesota (Carlson school), Quinnipiac University, Concordia University, University of Wisconsin and UConn. Continue Reading

Message from the Associate Dean of Research

Welcome to the Fall 2015 Research Newsletter of the University of Connecticut School of Business. It has been a busy semester, with our colleagues conducting innovative research in a variety of fields and winning awards along the way.

Professor and OPIM Department Head Ram D. Gopal received the prestigious INFORMS Information Systems Society’s Distinguished Fellow Award, recognizing his intellectual leadership, stewardship and impactful research.Continue Reading

Sales: Black Friday Down, Cyber Monday Up

The Daily Campus – Robin Coulter, a professor at UConn and head of the marketing department within the School of Business, offered her perspective on this year’s Black Friday. Coulter echoed the idea that some find it objectionable to shop on Thanksgiving, while adding that there are a variety of reasons for people to shop online over a “brick and mortar store.”

I Thought We’d Never Be Able to Do It

2015 CIBER Case Challenge Participants
Participants in the 2015 CIBER International Case Competition pose in front of the Jonathan the Husky statue on the UConn Storrs campus.
(Quian Callender/UConn School of Business)

Students from Different States, Nations Collaborate to Solve Real-World Problem during UConn’s CIBER Challenge

“I thought we’d never be able to do it,” UConn marketing major Stacia Smart recalls thinking when she heard that she and a team of other college students, all strangers, would have just 24 hours to solve a vexing sustainability problem for a major corporation.

Not only did Smart and her “Quadruple Threat” team develop a possible solution, including a new product idea for Unilever, but they took second-place in the UConn CIBER International Case Challenge this fall.Continue Reading