June 28, 2016
Logan Bement ’16 Uses Marketing, Data to Improve Professional Baseball for Fans, Players
Logan Bement ’16 may have stopped playing baseball after high school, but his love of the game has never diminished.
With a passion for marketing, a strong grasp of data analytics, and a powerful dose of initiative, Bement has launched a career that he hopes will enhance the best of Major League Baseball—both for the fans and the players. Continue Reading
June 27, 2016
The Marketing Department hosted an interesting variety of speakers for the Spring 2016 Marketing Department Research Series. This set of speakers reflects the diverse research interests of the marketing faculty. The Marketing Department Research Series seeks to keep abreast of the latest research of leading scholars in the field as well as provide opportunities for doctoral students to interact with these scholars from around the world. Continue Reading
June 24, 2016
Westfair online – The University of Connecticut’s Stamford campus is no longer a runner-up prize for students wanting to attend the university’s main Storrs campus.
“Six years ago we had part-time MBA, two small business undergraduate programs and we were largely a feeder school for students wanting to get to Storrs,” said John A. Elliott, dean of the UConn School of Business, at the June 15 CEO Evolution panel hosted by the university in Stamford.
June 23, 2016
June 21, 2016
Journal of Interactive Marketing 34 (2016), 25–36
Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda, & Jeff Donaldson
A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers. Our sense from both personal experience and the literature is that the gamified mobile apps currently offered by firms mostly miss the mark. We provide a systematic overview of game design and note how principles derived from that field are highly applicable to gamification in mobile marketing settings. We are aided by the work of Schell (2008), whose Elemental Game Tetrad Model allows us to offer a coherent look at how gamification should affect mobile marketing outcomes. Full article.
Three Top Executives Share Business Advice, Values at ‘CEO Evolution’ Program in Stamford
When UConn alumnus Bill Simon ’81, ’88 MBA, was a newly hired executive at Walmart, before he became its president and CEO, he made a gutsy decision that he knew could make or break his career there.
The low-price retail giant was excelling in its cost-saving mission on many fronts, but when Simon looked at the profit margin on prescription medicine, he realized it could do much better. Continue Reading
June 20, 2016
YouTube Executive to Speak This Fall About Bringing Entrepreneurial Mindset to Business
A top executive at YouTube, who helped grow the company to its present value of upwards of $85 billion, will be the keynote speaker at a new entrepreneurship and innovation conference for women sponsored by the University of Connecticut.
The program, dubbed Xcite, will be from 8 a.m. to 3 p.m. Sept. 16 at the Crowne Plaza Stamford Hotel at 2701 Summer St., in Stamford, Conn. It is presented by the University of Connecticut School of Business and the Connecticut Center for Entrepreneurship and Innovation (CCEI). Continue Reading
Each year the Voya Financial Fund supports the marketing department by inviting marketing experts from around the globe to speak regarding advancements in the world of marketing. This year’s Voya Financial Colloquium was centered on Corporate Social Responsibility Research in Marketing. On April 8, four distinguished scholars from three different countries gathered at UConn to speak to the marketing and business law faculty and doctoral students about their most recent findings and exciting futures of corporate responsibility marketing. Find more about their speeches below. Continue Reading
June 16, 2016
Cubans are Friendly, Well-Educated, Entrepreneurial and Economically Challenged, UConn Professors Discovered
This is a guest post by Katherine Pancak and Mohamed Hussein about their trip to Cuba in June.
After 54 years of estrangement, Cuba and the U.S have reestablished diplomatic relations. While the longstanding trade embargo against Cuba has not yet been lifted, there is greater engagement between the two countries and the general feeling is that it is just a matter of time before normalized trade will resume. The improving relations have prompted people in both countries to reach out to each other so as to learn about each other. We had the opportunity to travel to Cuba as part of a faculty development program hosted by the University of Maryland Center for International Business Education and Research (CIBER). Continue Reading