Month: February 2016


Consumers Care about Carbon Footprint

Science Codex – How much do consumers care about the carbon footprint of the products they buy? Would they care more if the goods were labeled with emissions data? Does it matter at which stage in the lifecycle of a product the carbon is emitted? Research published in the International Journal of Environmental Policy and Decision Making offers a way to find out.



Internship Success Story: Isabelle Hou

Isabelle Hou is a marketing major who completed an internship with Alibaba Group, a leading online and mobile marketplace for retail and other services in the world headquartered in Hangzhou, China. She heard about the internship from her cousin when she studied abroad in China last semester. After she completed her application and essay, which were done in English, she landed a group interview and an individual interview with HR. A month later, she was offered the internship position.Continue Reading







Risk in Retirement

Suzanne Shu (centered) with Ph.D. Students Bin Li, Zahra Tohidinia, Lu Huang, and Qizhou Wang. (Nancy White/UConn School of Business)
Suzanne Shu (centered) with Ph.D. Students Bin Li, Zahra Tohidinia, Lu Huang, and Qizhou Wang. (Nancy White/UConn School of Business)

Ph.D. Student Speaker Series Continues with Marketing

UCLA Marketing Professor Suzanne Shu discussed retirement savings, and how individuals make their decisions about how much to save and how much to spend, during a presentation to faculty and doctoral students on Jan. 29.

“Risk, Ownership and Loss in Decumulation During Retirement,” was the topic of her speech, presented as part of the School of Business Ph.D. Student Speaker Series, which was attended by faculty and doctoral students. Continue Reading


Venture Capital Increases a Startup’s Chances of Issuing Stocks or Finding a Buyer

LSE Business Review – An ultimate challenge for technology entrepreneurs is the need for capital to continue to innovate, sustain, and commercialise their innovation. The considerable risks associated with the technological feasibility, business model credibility, and product or service viability severely limits access to capital, yet angel investors and venture capitalists fill this need by investing in startups in exchange for an equity stake in the company. Does private equity, in fact, provide value-added services by influencing startup innovation and commercialisation beyond mere capital infusion?