Month: February 2014


Shirkani Presents “Emotional Intelligence: Skills for Success”

Emotional IntelligenceStorrs, CT – “The rules for work are changing. We’re being judged by a new yard stick – not just by how smart we are but by how we handle ourselves and each other,” said Jen Shirkani, the CEO and president of Penumbra, a talent management consulting practice. Shirkani drew from her 20 years of personal and professional experience as she presented “Emotional Intelligence: Skills for Success” to UConn students and faculty on January 29th.

This presentation, brought to UConn by Target and the School of Business Career Center, educated an audience of undergraduate students and UConn faculty members on emotional intelligence, or EQ, and how it contributes to success in the workplace.

Emotional Intelligence is the ability to control impulses, read situations and people appropriately, influence others and manage stress. According to Shirkani, emotional intelligence is just as, if not more important than having the proper technical skills in most jobs. “The number one reason new employees fail is lack of coachability… the last reason was due to technical skills” Jen explained. Along with this information the audience received insight on practical techniques on how to improve your EQ and apply it to work situations. The key points taken from her engaging and practical lecture included:

  • Your comfort zone is the enemy of EQ; you need to take risks to better yourself.
  • EQ is a collection of skills that can be learned through increased awareness, practice and coaching; your EQ level is not static.
  • There is a correlation between high EQ and success in life; book smarts alone will not take you to high places.

For more information on emotional intelligence or Jen Shirkani you can go to: http://jenshirkani.com/ or read Shirkani’s book “EGO vs EQ.”

Pictured (from left): Allison (Allie) Lavista ’12, ’13 CLAS, Target Executive Team Leader; Lorraine Liswell, School of Business Career Center; Jen Shirkani; and student Lauren Harrigan, Target Campus Liaison.


CEO Evolution

On January 29, 2014 more than 200 participants attended CEO Evolution, a panel discussion featuring four exceptional Connecticut CEOs discussing the challenges they’ve faced while leading their businesses through tremendous periods of growth.

Named after his column in the Business Journal, panel moderator Mark Fagan, managing partner of the Norwalk office of Citrin Cooperman, believes that CEOs should focus their attention on strategic activities versus tactical ones, adding that the success of a company is heavily weighed on a CEO’s understanding of the business, anticipation of changes and strategic thinking.

Roundtable panelists featured Linda McMahon, co-founder and former CEO of WWE in Stamford; Austin McChord, founder and CEO of Datto in Norwalk; Paul Senecal, partner of United Services of America, in Bridgeport; and John Votto, president and CEO of the Hospital for Special Care in New Britain.

In addition to emphasizing hard work and dedication as traits for success, all four panelists stressed the importance of hiring qualified staff and allowing them to do their jobs so that the CEO can devote all efforts toward keeping their business on track.

Held at UConn Stamford, the event was hosted by the School of Business and Citrin Cooperman.


Innovation Quest (iQ) Kickoff Workshop

Do you want the chance to win $15,000? Do you have an idea that you would like to see made into a business? If so, check-out Innovation Quest (iQ)!

The iQ Program fosters creativity, innovation and entrepreneurship across campus. Students who have new ideas for a product or service can compete for cash prizes up to $15,000 to make their idea into a reality. Past successes include Macroscopic Solutions, PartsTech, Secor Water, and Sobrio.

The kickoff workshop will be held on Tuesday, February 11th in Gentry 131 at 7pm. Free Pizza will be served!

Join our Facebook group (Innovation Quest- UConn) to Sign-up for the Feb. 11th Workshop!

If you have any questions please email us at iQ@uconn.edu.

See you there!

The UConn iQ Team

www.innovationquest.org/uconn

http://facebook.com/groups/uconniq

Categories:

Marketing Department Newsletter, Winter 2014

Greetings!

Marketing Department NewsletterAs 2014 enters with the BIG CHILL, we are excited to share news from Fall 2013!

On the faculty front, we bid farewell to Subhash Jain, who received the American Marketing Association’s 2013 Significant Contributions to Global Marketing Award, and retired in December. We welcomed three scholars with expertise in digital marketing and analytics. Jane Gu, Ph.D, works in digital marketing and distribution channels; Jane is teaching New Media Marketing Strategies. David Norton, Ph.D., is a recent graduate from University of South Carolina’s Darla Moore School of Business; Dr. Norton’s research focuses on consumer behavior in the digital marketing environment; he is teaching Introduction to Marketing Management. Hee Mok Park, Ph.D., a recent graduate of the University of Michigan’s Ross School of Business, focuses on empirical modeling of marketing problems, and will be teaching Marketing and Data Analytics.

Our students continue to make us proud! Josh Lagan ’14 was named one of the Top 10 Student Sports Business Leaders, Caitlin Taylor ’14 shares her internship experiences in marketing and social media, and Pi Sigma Epsilon, our sales and marketing fraternity, hosted the 2013 Northeast Regional Conference!

Our alumni continue to be important partners! John Fodor, Executive Vice President of American Funds Distributors, Inc., Capital Research Management Company, was named our 2012-13 Outstanding Alumnus. John is our keynote speaker at the Department’s Student and Alumni Networking Reception on February 10(register at uconn.biz/mktg2014). We hope to see you there! We greatly appreciate the creation of scholarship funds for our students and gifts to the Marketing and Business Law Endowment for Excellence.

Each newsletter highlights contributions of our faculty. Please read more about Bill Ross award winning article, “Individual Differences in Brand Schematicity” and Robin Coulter’s recent work on the effects of automatic color preference on consumer choice. At the 2013 American Business Law Conference, our Business Law faculty were revered, “their research, teaching, and service to the academy makes the UConn business law faculty one of the most prominent cohorts in the discipline,” and Mark DeAngelis was again honored as one of four national Master Teacher finalists for the Charles M. Hewitt Master Teacher Competition.

Our best wishes for a happy and healthy 2014!

Best regards,

Robin Coulter

Robin Coulter
Department Head
Professor of Marketing
Marketing Department