Travelers EDGE Scholars Identify Growth Opportunities for Local Organization

Travelers EDGE Scholars Begum Abadin ’15, Kurtis Adei ’14, Janice Tate ’14 and Andrea Llivichuzhca ’14 recently presented a marketing strategy to the New England Air Museum (NEAM) as part of the Travelers EDGE Venture project for 2013. Travelers EDGE (Empowering Dreams for Graduation and Employment) works to help underrepresented students attain college degrees, as well as a competitive edge when entering the job market.

EDGE Venture, a semester-long marketing consulting course at the UConn School of Business, gave these students an invaluable opportunity to work with NEAM on a real world challenge. The students’ task was to complete a marketing strategy for NEAM, with an overall goal to collect useful data that the organization would be able to use to help grow their business.

The students conducted surveys, created focus groups, and developed innovative marketing strategies to best position NEAM for the future. They had to work together as a team to figure out how they could market NEAM to the public as a great place to take family or friends, which in return would increase the amount of business NEAM would gain. Professor Christopher Levesque, Director of the Connecticut Center for Entrepreneurship and Innovation (CCEI) taught the course and was the entrepreneurial expert that worked with the students. Travelers executives and a NEAM representative provided additional insight and project guidance.

The students presented their strategy at Travelers’ Corporate Office in Hartford, Connecticut to an audience of Travelers representatives, NEAM representatives, special guests, and Travelers representatives from Minnesota via satellite.

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