Students Compete at National Collegiate Sales Competition

On March 2nd-5th students Michael Ferrone, John Sulzicki, Chris Czarnowski, and Lauren Basist and Faculty Advisor Bill Ryan represented UConn at the annual National Collegiate Sales Competition held at Kennesaw State University in Atlanta, Georgia. The NCSC is comprised of 65 colleges and universities from across the country. Over 20 companies sponsor the competition, each hoping to attract students interested in working for them upon graduation. The competition consists of multiple rounds of one-on-one selling with a “buyer,” and judging based on successful execution of a professional sales process that includes building rapport, effective needs identification, presenting targeted solutions, overcoming objections and effectively “closing the sale.” These techniques are taught in the Professional Selling and Sales Management & Leadership classes offered by the UConn Marketing Department as part of the Program for Sales Leadership.

Pictured from left to right are; Michael Ferrone, John Sulzicki, Bill Ryan-Faculty Advisor, Chris Czarnowski, and Lauren Basist.

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