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Undergraduates Richard Vincent III, left, and Cindy Lin discuss a hands-on exercise called 'Design Thinking: Marshmallow Challenge' during a class on incorporating game design into business planning. (Sean Flynn/UConn Photo)

Learning the Rules of the Game

UConn Today– Gamification may not yet be a familiar concept to many in the academic world, but thanks to courses taught by Jonathan Moore in the School of Business, UConn students are beginning to bring what they’ve learned in the classroom about this powerful user engagement tool into real-world settings.

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