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UConn Researcher: How People Communicate About Shared Decisions Can Shape the Outcome, Satisfaction

UConn Today – ew research from UConn marketing professor Danielle Brick finds that when people make purchasing decisions together, recurring communication patterns influence not only what they choose, but how satisfied they feel afterward.

Whether buying a new couch, planning a vacation, or deciding what movie to see, those choices can become surprisingly complicated when another person is involved in the decision.

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