UConn Today – Identifying the benefits of a product and how they meet the needs of the customer is vital for the success of any marketing campaign.
Planting the CEAD: Marketing Sustainability Efforts
March 27, 2019
Wealth a factor to cancer survival, study shows
LMT Online – Advances in early detection and cancer treatments have resulted in a 27 percent decline in cancer deaths in the U.S. in the last 25 years, but those benefits are slow to trickle down to those who are lower on the socioeconomic scale, according to a report by the American Cancer Society.
Jose Cruz to Receive Service Excellence Award
March 26, 2019
For his outstanding work with the MSBAPM program and other initiatives, OPIM associate professor Jose Cruz will be awarded the Service Excellence Award from the UConn chapter of the American Association of University Professors (AAUP).Continue Reading
Study Abroad Australia – Tipping and Campaigning
March 25, 2019
In Australia, tipping is not customary because the waitstaff is compensated more than they are here in the US. (Victoria Myers / UConn School of Business
While living in a foreign country it is important to learn about the country’s government and the economic climate. The Australian government is formally known as the Commonwealth of Australia and is considered a “federal parliamentary constitutional monarchy”. Continue Reading
Student Entrepreneurs Spend Spring Break in Silicon Valley
March 22, 2019
Leading in Complex Times Focus of Leadership Conference
Provocative business topics, an outstanding line-up of speakers, and a new location are among the highlights of this fall’s Geno Auriemma UConn Leadership Conference.Continue Reading
Is Connecticut’s slowing job growth a sign of something worse?
The Day – A recent report showing the state grew far fewer jobs in 2018 than originally anticipated is only the tip of a more dangerous economic iceberg, one key Connecticut economist warns.
Do Firms Use Brands to Circumvent Regulatory Requirements?
March 21, 2019
Have large financial companies secretly circumvented government regulations designed to safeguard vulnerable investors from bad decision-making? Continue Reading
Do Firms Use Brands to Circumvent Regulatory Requirements?
Have large financial companies secretly circumvented government regulations designed to safeguard vulnerable investors from bad decision-making?Continue Reading
UConn MBA in Lyon, France
March 20, 2019
The Program
Spending two weeks immersed in the culture of France gave me a unique opportunity to understand global business issues from a different perspective. Continue Reading