June 23, 2016
June 21, 2016
Journal of Interactive Marketing 34 (2016), 25–36
Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda, & Jeff Donaldson
A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers. Our sense from both personal experience and the literature is that the gamified mobile apps currently offered by firms mostly miss the mark. We provide a systematic overview of game design and note how principles derived from that field are highly applicable to gamification in mobile marketing settings. We are aided by the work of Schell (2008), whose Elemental Game Tetrad Model allows us to offer a coherent look at how gamification should affect mobile marketing outcomes. Full article.
Three Top Executives Share Business Advice, Values at ‘CEO Evolution’ Program in Stamford
When UConn alumnus Bill Simon ’81, ’88 MBA, was a newly hired executive at Walmart, before he became its president and CEO, he made a gutsy decision that he knew could make or break his career there.
The low-price retail giant was excelling in its cost-saving mission on many fronts, but when Simon looked at the profit margin on prescription medicine, he realized it could do much better. Continue Reading
June 20, 2016
YouTube Executive to Speak This Fall About Bringing Entrepreneurial Mindset to Business
A top executive at YouTube, who helped grow the company to its present value of upwards of $85 billion, will be the keynote speaker at a new entrepreneurship and innovation conference for women sponsored by the University of Connecticut.
The program, dubbed Xcite, will be from 8 a.m. to 3 p.m. Sept. 16 at the Crowne Plaza Stamford Hotel at 2701 Summer St., in Stamford, Conn. It is presented by the University of Connecticut School of Business and the Connecticut Center for Entrepreneurship and Innovation (CCEI). Continue Reading
Each year the Voya Financial Fund supports the marketing department by inviting marketing experts from around the globe to speak regarding advancements in the world of marketing. This year’s Voya Financial Colloquium was centered on Corporate Social Responsibility Research in Marketing. On April 8, four distinguished scholars from three different countries gathered at UConn to speak to the marketing and business law faculty and doctoral students about their most recent findings and exciting futures of corporate responsibility marketing. Find more about their speeches below. Continue Reading
June 16, 2016
Cubans are Friendly, Well-Educated, Entrepreneurial and Economically Challenged, UConn Professors Discovered
This is a guest post by Katherine Pancak and Mohamed Hussein about their trip to Cuba in June.
After 54 years of estrangement, Cuba and the U.S have reestablished diplomatic relations. While the longstanding trade embargo against Cuba has not yet been lifted, there is greater engagement between the two countries and the general feeling is that it is just a matter of time before normalized trade will resume. The improving relations have prompted people in both countries to reach out to each other so as to learn about each other. We had the opportunity to travel to Cuba as part of a faculty development program hosted by the University of Maryland Center for International Business Education and Research (CIBER). Continue Reading
June 15, 2016
School Honors Faculty Whose Accomplishments Shine Brightly; Professor Golec Awarded ‘Research Excellence’ Honor
Finance professor Joe Golec, a scholar who keeps a running list of at least 100 potential research topics at all times, was awarded the School of Business’ top honor this spring, its Award for Research Excellence.
Meanwhile accounting professors Yanhua “Sunny’’ Yang and Michael Willenborg earned the School of Business’ Best Paper award for a highly regarded research paper about IPO prices. One of the reasons she chose to work at UConn, Yang said, was the value the University places on research distinction. Continue Reading
For a hands on approach to their curriculum, students in management professor David Noble’s Strategic Analysis class created new and unique business incubator ideas to revive Downtown Waterbury and make its commercial zone more attractive to young college graduates.
The top projects included a restaurant incubator, a technology incubator and a music-studio incubator. Continue Reading
June 9, 2016
The first Digital Marketing and Analytics majors in UConn School of Business history walked across the graduation stage on May 8 to receive their undergraduate degrees. Andrew Olson and Stefanie Martillo-Rodas, both from the Stamford campus, are the first in a rapidly growing movement of Stamford students interested in the Digital Marketing major. Continue Reading