‘A Game-Changer for MSBAPM Students’

January 23, 2018

CoMPAS challenge

Fun-Filled Professional Enhancement Challenges Will Highlight Student Accomplishments, Strengthen Resumes

Students in the Business Analytics and Project Management master’s degree program (MSBAPM) will have the opportunity to compete in a new professional enhancement, gamification-style challenge. Continue Reading

Macarons in Paris

January 22, 2018

Ladurée Bakery in Paris. (Auna Harvey/UConn School of Business)
Ladurée Bakery in Paris. (Auna Harvey/UConn School of Business)

Somehow I’d gone 22 years of my life without having a macaroon. I’d known what they were, seen them in bakeries and at dinner parties, yet never taken a bite. When I came to Paris I knew I had to try one, and I wanted one from the best. Continue Reading

Charter Sets Sights on Original Content

January 19, 2018

Stamford Advocate– The country’s second-largest cable company wants to be more than a distributor.

Charter Communications’ announcement earlier this month that it had created and filled a new senior vice president position to oversee original content points to its increasing focus on producing its own programming. Industry experts are not surprised that Charter is focusing more on production in a shifting media landscape, but some question the effectiveness of the strategy.

Does Social Media Excel When an Industry is in Crisis?

January 18, 2018

OPIM Professor Shu He has been studying firms' strategic social media adjustment in response to a competitor's crisis. (Nathan Oldham/UConn School of Business)
OPIM Professor Shu He has been studying non-focal firms’ strategic social media adjustment in response to a competitor’s crisis. (Nathan Oldham/UConn School of Business)

Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash

The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.

But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading