Ph.D. Marketing, University of Connecticut, 2024 (Expected)
B.B.A. (Highest Distinction), National University of Singapore, 2019
Contemporary Social Issues
Justin Sieow is a marketing doctoral student at the University of Connecticut School of Business. Prior to entering the program, Justin earned a B.B.A. with concentrations in Marketing and Sociology from the National University of Singapore. Currently, Justin works as a graduate assistant at the School of Business. His areas of specialization include consumer behavior and consumer culture.
Behavioral Lab Coordinator, University of Connecticut, Spring – Fall 2020
Research Assistant, University of Connecticut
Dr. Kelly Herd, Fall 2019
Dr. Debanjan Mitra, Spring 2020
Dr. Robin Coulter, Fall 2020
Teaching Assistant, University of Connecticut
Marketing Planning and Strategy, Fall 2019
Consumer Behavior, Fall 2020
Sieow, Justin and Robin A. Coulter (2020), “Arbiters of Controversy: The New Role of Brands in Contemporary Society,” Association for Consumer Research Conference, Paris, France.