Justin Sieow

Ph.D. Student


Ph.D. Marketing, University of Connecticut, 2024 (Expected)
B.B.A. (Highest Distinction), National University of Singapore, 2019

Research Interests 
Consumer Behavior
Consumer Culture
Contemporary Social Issues

Justin Sieow is a marketing doctoral student at the University of Connecticut School of Business. Prior to entering the program, Justin earned a B.B.A. with concentrations in Marketing and Sociology from the National University of Singapore. Currently, Justin works as a graduate assistant at the School of Business. His areas of specialization include consumer behavior and consumer culture.

Research Experience 
Behavioral Lab Coordinator, University of Connecticut, Spring – Fall 2020
Research Assistant, University of Connecticut
     Dr. Kelly Herd, Fall 2019
     Dr. Debanjan Mitra, Spring 2020
     Dr. Robin Coulter, Fall 2020

Teaching Experience
Teaching Assistant, University of Connecticut
     Marketing Planning and Strategy, Fall 2019
     Consumer Behavior, Fall 2020

Conference Presentation
Sieow, Justin and Robin A. Coulter (2020), “Arbiters of Controversy: The New Role of Brands in Contemporary Society,” Association for Consumer Research Conference, Paris, France.

Contact Information
Office LocationBUSN 405
Office HoursBy Appointment – In Person or Virtual (Please email to schedule)
CoursesMKTG 3101
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